{"id":1532,"date":"2025-01-27T15:48:31","date_gmt":"2025-01-27T15:48:31","guid":{"rendered":"\/?page_id=1532"},"modified":"2026-01-28T17:29:31","modified_gmt":"2026-01-28T17:29:31","slug":"ai-solutions","status":"publish","type":"page","link":"https:\/\/pros.com\/b2b\/fr\/ai-solutions\/","title":{"rendered":"IA & Innovation"},"content":{"rendered":"
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IA & Innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Innovation appliqu\u00e9e.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Chez PROS, l\u2019IA n\u2019est pas une tendance, c\u2019est notre moteur. Elle guide notre vision, structure nos investissements et alimente chaque jour plus de 400 millions de prix et 1,7 milliard de pr\u00e9visions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDemandez une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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IA + Science : la m\u00e9thode PROS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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M\u00eame l\u2019intelligence artificielle la plus avanc\u00e9e n\u00e9cessite le g\u00e9nie humain. Forts de plus de 30 ans de leadership en gestion des revenus et science des prix, les experts PROS combinent mod\u00e8les sophistiqu\u00e9s et expertise pour aider les entreprises \u00e0 rester comp\u00e9titives et \u00e0 r\u00e9ussir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • R\u00e9seaux neuronaux<\/span><\/div><\/li>
  • Apprentissage profond<\/span><\/div><\/li>
  • Apprentissage par renforcement<\/span><\/div><\/li>
  • Optimisation de la tarification<\/span><\/div><\/li>
  • L'IA explicable<\/span><\/div><\/li><\/ul><\/div>
    R\u00e9seaux neuronaux<\/span><\/div>

    \"\"<\/p>

    En appliquant une architecture unique \u00e0 ces \u00e9l\u00e9ments essentiels, inspir\u00e9e des neurones du cerveau humain, les scientifiques PROS cr\u00e9ent des r\u00e9seaux neuronaux con\u00e7us pour r\u00e9soudre des calculs de prix complexes.<\/h5><\/div><\/div>
    Apprentissage profond<\/span><\/div>

    \"\"<\/p>

    Inspir\u00e9 par la structure et le fonctionnement du cerveau humain, il utilise des donn\u00e9es structur\u00e9es et non structur\u00e9es pour entra\u00eener le mod\u00e8le.<\/h5><\/div><\/div>
    Apprentissage par renforcement<\/span><\/div>

    \"\"<\/p>

    PROS applique l'apprentissage par renforcement aux donn\u00e9es historiques afin de construire un contr\u00f4le fiable pour la politique de prix d'une organisation.<\/h5><\/div><\/div>
    Optimisation de la tarification<\/span><\/div>

    \"\"<\/p>

    En utilisant plusieurs mod\u00e8les pour analyser les donn\u00e9es, pr\u00e9dire les r\u00e9sultats et automatiser les processus, les syst\u00e8mes de gestion et d'optimisation des prix de PROS fournissent des prix en temps r\u00e9el et sp\u00e9cifiques aux clients sur tous les canaux.<\/h5><\/div><\/div>
    L'IA explicable<\/span><\/div>

    \"\"<\/p>

    Nous soutenons le principe selon lequel l'IA doit \u00eatre ouverte et transparente. Les solutions PROS pr\u00e9sentent des analyses et des workflows clairs qui favorisent la connaissance, la compr\u00e9hension et la confiance entre les d\u00e9veloppeurs et les utilisateurs finaux.<\/h5><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Des outils pour booster la performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\tDonnez \u00e0 vos analystes et \u00e9quipes commerciales une plateforme puissante, bas\u00e9e sur l\u2019intelligence en temps r\u00e9el, les insights pr\u00e9dictifs et l\u2019automatisation. PROS s\u2019appuie sur la science et des technologies avanc\u00e9es pour transformer la vente, stimuler la croissance et maximiser les profits. \u00a0 \u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Tarification dynamique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tEn prenant automatiquement en compte de multiples variables en temps r\u00e9el, les solutions PROS fournissent aux \u00e9quipes de vente des recommandations tarifaires pr\u00e9cises et adapt\u00e9es \u00e0 chaque situation d'achat.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Maximiser les revenus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    En s'appuyant sur l'analyse comportementale, les pr\u00e9visions et l'automatisation de PROS, les analystes peuvent g\u00e9n\u00e9rer plus de valeur par transaction avec moins d'effort, et consacrer plus de temps \u00e0 la strat\u00e9gie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Mod\u00e8les d'achat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Gr\u00e2ce \u00e0 une analyse qui r\u00e9v\u00e8le les \u00e9carts et autres incoh\u00e9rences dans les comportements des clients, les entreprises peuvent discerner les meilleures strat\u00e9gies de prix et de vente pour maximiser la valeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Offres de produits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Gr\u00e2ce \u00e0 l'intelligence appliqu\u00e9e de PROS, les entreprises peuvent reprendre le contr\u00f4le de leurs produits et cr\u00e9er des offres flexibles bas\u00e9es sur les attributs du canal ou du client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Personnalisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Gr\u00e2ce \u00e0 l'analyse pr\u00e9dictive et \u00e0 la prise de d\u00e9cision automatis\u00e9e, les \u00e9quipes de vente peuvent proposer en temps r\u00e9el des exp\u00e9riences d'achat personnalis\u00e9es - les bons produits, les offres et les opportunit\u00e9s de vente crois\u00e9e - au fur et \u00e0 mesure que les clients effectuent leurs achats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Ventes crois\u00e9es et incitatives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    En se basant sur des rapports de vente et des informations pr\u00e9dictives qui minimisent le taux de d\u00e9sabonnement et d\u00e9couvrent des opportunit\u00e9s de ventes crois\u00e9es, les responsables des ventes peuvent d\u00e9couvrir plus de valeur pour le client.<\/p>

    \u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Applied \u2028Innovation.\u200b AI isn\u2019t a buzzword to us. It\u2019s the foundation of our business, a center of company investment and industry leadership, an algorithmic engine that powers more 400 million prices and 1.7 billion forecasts every day. Get a Demo AI + Science: The PROS Approach Even the most powerful artificial intelligence still requires human […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1532","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAI & Science | PROS B2B<\/title>\n<meta name=\"description\" content=\"Transform your business with PROS AI and pricing science\u2014real-time intelligence, predictive insights, and dynamic pricing to outperform your competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/b2b\/fr\/ai-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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