{"id":3352,"date":"2023-06-23T08:35:00","date_gmt":"2025-06-03T08:58:00","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/videos\/are-customers-more-price-sensitive-in-todays-volatile-market\/"},"modified":"2025-06-05T13:58:20","modified_gmt":"2025-06-05T13:58:20","slug":"are-customers-more-price-sensitive-in-todays-volatile-market","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/videos\/are-customers-more-price-sensitive-in-todays-volatile-market\/","title":{"rendered":"Are customers more price sensitive in today\u2019s volatile market?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/sdw11tfosq.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:60.63% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_sdw11tfosq videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-35\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>PROS recently interviewed Tim Ham, the CEO, and the founding director of the pricing specialist consulting company, Pearson Ham Group. Tim has been working in pricing for 20 years across a wide range of market sector.<\/p>\n<p>In this video, we asked Tim about the variation he sees in price sensitivity post pandemic and if customers are more price sensitive in today\u2019s volatile market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video, we asked Tim about the variation he sees in price sensitivity post-pandemic and if customers are more price sensitive in today\u2019s volatile market.<\/p>\n","protected":false},"author":1,"featured_media":3351,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[85,46,86],"class_list":["post-3352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-label-video","tag-language-english","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are customers more price sensitive in today\u2019s volatile market? | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"In this video, we asked Tim about the variation he sees in price sensitivity post-pandemic and if customers are more price sensitive in today\u2019s volatile market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/videos\/are-customers-more-price-sensitive-in-todays-volatile-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are customers more price sensitive in today\u2019s volatile market? | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"In this video, we asked Tim about the variation he sees in price sensitivity post-pandemic and if customers are more price sensitive in today\u2019s volatile market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/videos\/are-customers-more-price-sensitive-in-todays-volatile-market\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T08:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T13:58:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTU1NzI3N2ZjY2YucG5nJnZlcnNpb249MDAwMCZzaWc9NmUzODhhZmFkYmM0MjU3OWE0NTUyZDJlNTU2OTU2MTE253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are customers more price sensitive in today\u2019s volatile market? | AI-Powered CPQ, Dynamic Pricing, &amp; 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