{"id":3359,"date":"2023-06-23T08:54:25","date_gmt":"2025-06-03T08:58:01","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/videos\/are-your-price-changes-customer-understanding-driven\/"},"modified":"2025-06-05T13:58:21","modified_gmt":"2025-06-05T13:58:21","slug":"are-your-price-changes-customer-understanding-driven","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/videos\/are-your-price-changes-customer-understanding-driven\/","title":{"rendered":"Are your price changes driven by customer understanding?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/dx2p9xt3tv.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:60.63% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_dx2p9xt3tv videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-37\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>PROS recently interviewed Tim Ham, the CEO, and the founding director of the pricing specialist consulting company, Pearson Ham Group. Tim has been working in pricing for 20 years across a wide range of market sector.<\/p>\n<p>In this video, Tim focuses on putting customer understanding at the core of your pricing actions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video, Tim focuses on putting customer understanding at the core of your pricing actions.<\/p>\n","protected":false},"author":1,"featured_media":3358,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[85,46,86],"class_list":["post-3359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-label-video","tag-language-english","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are your price changes driven by customer understanding? | AI-Powered CPQ, Dynamic Pricing, &amp; 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