{"id":3937,"date":"2024-03-27T09:56:33","date_gmt":"2025-06-03T10:55:13","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/"},"modified":"2025-06-05T14:04:10","modified_gmt":"2025-06-05T14:04:10","slug":"evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/","title":{"rendered":"Evolution dans la tarification dynamique : Comment les r\u00e9seaux de neurones surpassent-ils la segmentation ?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/f4wpxh02dd.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_f4wpxh02dd seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-141\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>La segmentation a longtemps &eacute;t&eacute; la seule option d&rsquo;optimisation des prix disponible pour les professionnels du pricing. Or l&rsquo;&eacute;mergence de nouvelles techniques plus performantes, comme les r&eacute;seaux de neurones, impose de reconsid&eacute;rer l&rsquo;approche traditionnelle.<\/p>\n<p>Dans ce webinaire, nous explorerons les limites de la segmentation et pourquoi les r&eacute;seaux de neurones red&eacute;finissent l&rsquo;avenir du pricing.<\/p>\n<p><strong>Points cl&eacute;s abord&eacute;s :<\/strong><\/p>\n<ul>\n<li>Limites de la segmentation dans un contexte inflationniste<\/li>\n<li>Comment les r&eacute;seaux de neurones r&eacute;volutionnent la tarification dynamique<\/li>\n<li>Comment gagner la confiance des &eacute;quipes gr&acirc;ce &agrave; plus de transparence dans les recommandations du mod&egrave;le<\/li>\n<\/ul>\n<p><strong>Host<\/strong><\/p>\n<p><strong><img decoding=\"async\" alt=\"H\u00e9l\u00e8ne Vidal, Strategic Consultant \u2013 PROS, headshot\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2MDNlZTZhZTkyM2EucG5nJnZlcnNpb249MDAwMCZzaWc9ZmIzOGUwZDc5ODI3N2YxZjcxYjkyNTM5MmNlN2NkYWY253D\" style=\"float:left; height:139px; margin:50px 30px; width:139px\" \/><\/strong><\/p>\n<p><small style=\"font-size: 16px;\"><strong>H&eacute;l&egrave;ne Vidal<\/strong><br \/>\nStrategic Consultant &ndash; PROS<br \/>\nH&eacute;l&egrave;ne Vidal est une consultante d&rsquo;affaires exp&eacute;riment&eacute;e, avec une solide exp&eacute;rience de plus de 9 ans dans le secteur des entreprises de logiciels comme service (SaaS). Sa transition de carri&egrave;re, d&rsquo;ing&eacute;nieur Cloud &agrave; consultante, lui a permis de se sp&eacute;cialiser dans l&rsquo;aide aux organisations de diff&eacute;rents secteurs pour identifier et mettre en &oelig;uvre des strat&eacute;gies visant &agrave; am&eacute;liorer les marges et la performance financi&egrave;re, en utilisant des techniques d&rsquo;optimisation des prix et des ventes.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROS revient sur l\u2019histoire et les limites de la segmentation et pourquoi l\u2019IA et les r\u00e9seaux de neurones red\u00e9finissent l\u2019avenir du pricing<\/p>\n","protected":false},"author":1,"featured_media":3936,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[103,95,177,179,86,104],"class_list":["post-3937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-label-webinar","tag-language-french","tag-live-webinar","tag-region-emea","tag-type-video","tag-type-webinar","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolution dans la tarification dynamique : Comment les r\u00e9seaux de neurones surpassent-ils la segmentation ? | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"PROS revient sur l\u2019histoire et les limites de la segmentation et pourquoi l\u2019IA et les r\u00e9seaux de neurones red\u00e9finissent l\u2019avenir du pricing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution dans la tarification dynamique : Comment les r\u00e9seaux de neurones surpassent-ils la segmentation ? | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"PROS revient sur l\u2019histoire et les limites de la segmentation et pourquoi l\u2019IA et les r\u00e9seaux de neurones red\u00e9finissent l\u2019avenir du pricing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T10:55:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2MDNmMDFiYWM5ZWUucG5nJnZlcnNpb249MDAwMCZzaWc9NDczZDM1ZWVjMWI0MzlmYTVkNDA2YWUyODU2ZjJmMjg253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evolution dans la tarification dynamique : Comment les r\u00e9seaux de neurones surpassent-ils la segmentation ? | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","description":"PROS revient sur l\u2019histoire et les limites de la segmentation et pourquoi l\u2019IA et les r\u00e9seaux de neurones red\u00e9finissent l\u2019avenir du pricing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/","og_locale":"en_US","og_type":"article","og_title":"Evolution dans la tarification dynamique : Comment les r\u00e9seaux de neurones surpassent-ils la segmentation ? | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","og_description":"PROS revient sur l\u2019histoire et les limites de la segmentation et pourquoi l\u2019IA et les r\u00e9seaux de neurones red\u00e9finissent l\u2019avenir du pricing","og_url":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2025-06-03T10:55:13+00:00","article_modified_time":"2025-06-05T14:04:10+00:00","og_image":[{"width":500,"height":272,"url":"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2MDNmMDFiYWM5ZWUucG5nJnZlcnNpb249MDAwMCZzaWc9NDczZDM1ZWVjMWI0MzlmYTVkNDA2YWUyODU2ZjJmMjg253D","type":"image\/png"}],"author":"PROS Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/#article","isPartOf":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/"},"author":{"name":"PROS Inc.","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/03e6922355686d8db932237e70ffafcc"},"headline":"Evolution dans la tarification dynamique : Comment les r\u00e9seaux de neurones surpassent-ils la segmentation ?","datePublished":"2025-06-03T10:55:13+00:00","dateModified":"2025-06-05T14:04:10+00:00","mainEntityOfPage":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/"},"wordCount":253,"publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"image":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2MDNmMDFiYWM5ZWUucG5nJnZlcnNpb249MDAwMCZzaWc9NDczZDM1ZWVjMWI0MzlmYTVkNDA2YWUyODU2ZjJmMjg253D","keywords":["label-webinar","language-french","live-webinar","region-emea","type-video","type-webinar"],"articleSection":["Webinars"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/","url":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/","name":"Evolution dans la tarification dynamique : Comment les r\u00e9seaux de neurones surpassent-ils la segmentation ? | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","isPartOf":{"@id":"https:\/\/pros.com\/b2b\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/#primaryimage"},"image":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2MDNmMDFiYWM5ZWUucG5nJnZlcnNpb249MDAwMCZzaWc9NDczZDM1ZWVjMWI0MzlmYTVkNDA2YWUyODU2ZjJmMjg253D","datePublished":"2025-06-03T10:55:13+00:00","dateModified":"2025-06-05T14:04:10+00:00","description":"PROS revient sur l\u2019histoire et les limites de la segmentation et pourquoi l\u2019IA et les r\u00e9seaux de neurones red\u00e9finissent l\u2019avenir du pricing","breadcrumb":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/#primaryimage","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2MDNmMDFiYWM5ZWUucG5nJnZlcnNpb249MDAwMCZzaWc9NDczZDM1ZWVjMWI0MzlmYTVkNDA2YWUyODU2ZjJmMjg253D","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2MDNmMDFiYWM5ZWUucG5nJnZlcnNpb249MDAwMCZzaWc9NDczZDM1ZWVjMWI0MzlmYTVkNDA2YWUyODU2ZjJmMjg253D","width":500,"height":272},{"@type":"BreadcrumbList","@id":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/evolution-dans-la-tarification-dynamique-comment-les-reseaux-de-neurones-surpassent-ils-la-segmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/s48932.p717.sites.pressdns.com\/"},{"@type":"ListItem","position":2,"name":"Webinars","item":"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/"},{"@type":"ListItem","position":3,"name":"Evolution dans la tarification dynamique : Comment les r\u00e9seaux de neurones surpassent-ils la segmentation ?"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/b2b\/learn\/#website","url":"https:\/\/pros.com\/b2b\/learn\/","name":"PROS Resources Center","description":"AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/b2b\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/b2b\/learn\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/b2b\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","width":1200,"height":675,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]},{"@type":"Person","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/03e6922355686d8db932237e70ffafcc","name":"PROS Inc.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","caption":"PROS Inc."},"sameAs":["http:\/\/support.pagely.com"],"url":"https:\/\/pros.com\/b2b\/learn\/author\/12349pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/3937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/comments?post=3937"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/3937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/media\/3936"}],"wp:attachment":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/media?parent=3937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/categories?post=3937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/tags?post=3937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}