{"id":4097,"date":"2024-07-23T14:31:22","date_gmt":"2025-06-03T10:59:42","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/gen-iv-ai-outperform-2024\/"},"modified":"2025-06-05T14:05:54","modified_gmt":"2025-06-05T14:05:54","slug":"gen-iv-ai-outperform-2024","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/gen-iv-ai-outperform-2024\/","title":{"rendered":"PROS Gen IV AI at Outperform 2024"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/qgej0utb3k.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_qgej0utb3k seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-169\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>What makes PROS Gen IV AI so special? You just have to see these highlights from some of our Outperform sessions to understand why PROS Gen IV AI offers a competitive edge in today&rsquo;s data-driven business landscape.<\/p>\n<p>Kaavya Muralidhar, Senior Product Manager at PROS, wants people to remember three things about PROS Gen IV AI:<\/p>\n<ul>\n<li>It is really easy and intuitive, because there is no segmentation needed.<\/li>\n<li>It allows you to unlock the potential of your data, even when there&rsquo;s data sparsity.<\/li>\n<li>It allows you to know your customer and to provide a highly personalized price to each buyer.<\/li>\n<\/ul>\n<p>Hear firsthand what some PROS customers have to say on Gen IV AI and why their sales reps have expressed confidence in its ability to get pricing right, reinforcing the notion that &ldquo;PROS knows&rdquo;.<\/p>\n<p>Check out this video to gain insights into why PROS Gen IV AI is an incredible solution that harnesses the power of our latest and greatest neural networks technology. See how it provides optimized, personalized and margin or revenue-enhanced price recommendations for every unique buying interaction and discover why it&rsquo;s so accurate in its predictions with some tangible business results, presented by Royce Kallesen, VP AI Research at PROS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore PROS Gen IV AI: it&#8217;s easy to use, unlocks your data\u2019s potential, provides personalized pricing for each customer, and is trusted by sales reps for its predictions\u2019 accuracy.<\/p>\n","protected":false},"author":1,"featured_media":4096,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[102,46,117,171,101,86],"class_list":["post-4097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-testimonials","tag-label-customer-testimonial","tag-language-english","tag-product-smart-price-optimization-management","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PROS Gen IV AI at Outperform 2024 | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Explore PROS Gen IV AI: it&#039;s easy to use, unlocks your data\u2019s potential, provides personalized pricing for each customer, and is trusted by sales reps for its predictions\u2019 accuracy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/gen-iv-ai-outperform-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROS Gen IV AI at Outperform 2024 | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Explore PROS Gen IV AI: it&#039;s easy to use, unlocks your data\u2019s potential, provides personalized pricing for each customer, and is trusted by sales reps for its predictions\u2019 accuracy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/gen-iv-ai-outperform-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T10:59:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/Gen_IV_at_Outperform_-_UF_szhifz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PROS Gen IV AI at Outperform 2024 | AI-Powered CPQ, Dynamic Pricing, &amp; 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