{"id":4585,"date":"2023-04-24T22:41:04","date_gmt":"2025-06-03T11:11:38","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/infographics\/land-o-lakes-transforms-pricing-greater-efficiency-improved-customer-experiences\/"},"modified":"2025-12-01T19:23:47","modified_gmt":"2025-12-01T19:23:47","slug":"land-o-lakes-reinvents-pricing-methodology","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/infographics\/land-o-lakes-reinvents-pricing-methodology\/","title":{"rendered":"Land O\u2019Lakes reinvents its pricing methodology with PROS"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div id=\"pdf-container-single\" data-pdf=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/11\/2025_11_CustomerStory_Infographic_LandOLakes.pdf\"><\/div>\n<p>Land O\u2019Lakes, a leader in agriculture and food production, faced challenges managing pricing for 20,000 SKUs across 60+ countries and 6,000 independent dealers. Using legacy systems and spreadsheets, they struggled with inefficiencies and missed opportunities for growth.<\/p>\n<p>To learn more about how Land O&#8217;Lakes reinvented its pricing methodology with PROS, read the <a href=\"https:\/\/pros.com\/b2b\/learn\/blog\/land-olakes-reinvents-its-pricing-methodology-with-pros\/\">customer success story<\/a> or <a href=\"https:\/\/pros.com\/b2b\/learn\/case-studies-and-testimonials\/how-land-olakes-automated-dynamic-pricing-to-boost-margins-and-drive-efficiency\">download the ebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Land O\u2019Lakes modernized pricing for 20,000 SKUs across 60+ countries using PROS AI-powered tools, achieving faster buying experiences and margin growth. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[4],"tags":[56,52,46,49,117,54],"class_list":["post-4585","post","type-post","status-publish","format-standard","hentry","category-infographics","tag-industry-food-consumables","tag-label-infographic","tag-language-english","tag-product-smart-configure-price-quote","tag-product-smart-price-optimization-management","tag-type-infographic","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Land O\u2019Lakes reinvents its pricing methodology with PROS | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Discover how Land O\u2019Lakes modernized pricing for 20,000 SKUs across 60+ countries using PROS AI-powered tools, achieving faster buying experiences and margin growth.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Land O\u2019Lakes reinvents its pricing methodology with PROS | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Discover how Land O\u2019Lakes modernized pricing for 20,000 SKUs across 60+ countries using PROS AI-powered tools, achieving faster buying experiences and margin growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/infographics\/land-o-lakes-reinvents-pricing-methodology\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T11:11:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T19:23:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Land O\u2019Lakes reinvents its pricing methodology with PROS | AI-Powered CPQ, Dynamic Pricing, &amp; 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