{"id":4662,"date":"2020-10-23T02:09:39","date_gmt":"2025-06-03T11:12:03","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/outperform-2020\/machine-learning-turning-big-data-into-insights\/"},"modified":"2025-06-05T14:09:59","modified_gmt":"2025-06-05T14:09:59","slug":"machine-learning-turning-big-data-into-insights","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/outperform-2020\/machine-learning-turning-big-data-into-insights\/","title":{"rendered":"Machine Learning: Turning Big Data into Insights"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/7eo4l6jvuu.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_7eo4l6jvuu videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-241\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This is part one of a two-part series. See part two for more insights from PROS Chief AI Strategist, Dr. Michael Wu: <a href=\"https:\/\/pros.com\/b2b\/learn\/outperform-2020\/ai-the-next-evolution-in-digital-darwinism\">AI: The Next Evolution in Digital Darwinism<\/a>.<\/p>\n<p>To most laymen, the work of data scientists is a form of digital alchemy. They distill huge volumes of data into bits of information and insights that are extremely valuable to businesses. Although there are many tasks that data scientists do, few can call themselves a true data scientist without knowledge of machine learning (ML). But what is ML? This esoteric subject is often misconceived. Contrary to popular beliefs, ML has little to do with pattern recognition or artificial intelligence. Instead, it&rsquo;s a rigorous procedure in statistical science that help data scientist choose the best model to fit a data set. This presentation provides an operational understanding of what ML really entails and demystifies the work of data scientists. Moreover, it will reveal the black art that every data scientist must perfect while practicing data science in the industry. Knowing how to leverage this black art well makes the difference between a good data scientist and a great one.<\/p>\n<p><strong>About the Speaker<\/strong><\/p>\n<p>Dr. Michael Wu&#39;s research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&amp;D won him recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg and other industry giants. Wu believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.<\/p>\n","protected":false},"author":1,"featured_media":4661,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[92,46,94,86],"class_list":["post-4662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2020","tag-label-outperform","tag-language-english","tag-outperform-2020","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Machine Learning: Turning Big Data into Insights | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Machine Learning: Turning Big Data into Insights | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T11:12:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTIwNDNhYzMwNWEuanBnJnZlcnNpb249MDAwMCZzaWc9YjNhNmJiMDFmZDIxNWJhMTY1NGNlNWFmMWQzZmM1MmU253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Machine Learning: Turning Big Data into Insights | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","description":"In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/","og_locale":"en_US","og_type":"article","og_title":"Machine Learning: Turning Big Data into Insights | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","og_description":"In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.","og_url":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2025-06-03T11:12:03+00:00","article_modified_time":"2025-06-05T14:09:59+00:00","og_image":[{"width":500,"height":272,"url":"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTIwNDNhYzMwNWEuanBnJnZlcnNpb249MDAwMCZzaWc9YjNhNmJiMDFmZDIxNWJhMTY1NGNlNWFmMWQzZmM1MmU253D","type":"image\/png"}],"author":"PROS Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/#article","isPartOf":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/"},"author":{"name":"PROS Inc.","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/03e6922355686d8db932237e70ffafcc"},"headline":"Machine Learning: Turning Big Data into Insights","datePublished":"2025-06-03T11:12:03+00:00","dateModified":"2025-06-05T14:09:59+00:00","mainEntityOfPage":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/"},"wordCount":254,"publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"image":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTIwNDNhYzMwNWEuanBnJnZlcnNpb249MDAwMCZzaWc9YjNhNmJiMDFmZDIxNWJhMTY1NGNlNWFmMWQzZmM1MmU253D","keywords":["label-outperform","language-english","outperform-2020","type-video"],"articleSection":["Outperform 2020"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/","url":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/","name":"Machine Learning: Turning Big Data into Insights | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","isPartOf":{"@id":"https:\/\/pros.com\/b2b\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/#primaryimage"},"image":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTIwNDNhYzMwNWEuanBnJnZlcnNpb249MDAwMCZzaWc9YjNhNmJiMDFmZDIxNWJhMTY1NGNlNWFmMWQzZmM1MmU253D","datePublished":"2025-06-03T11:12:03+00:00","dateModified":"2025-06-05T14:09:59+00:00","description":"In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.","breadcrumb":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/#primaryimage","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTIwNDNhYzMwNWEuanBnJnZlcnNpb249MDAwMCZzaWc9YjNhNmJiMDFmZDIxNWJhMTY1NGNlNWFmMWQzZmM1MmU253D","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTIwNDNhYzMwNWEuanBnJnZlcnNpb249MDAwMCZzaWc9YjNhNmJiMDFmZDIxNWJhMTY1NGNlNWFmMWQzZmM1MmU253D","width":500,"height":272},{"@type":"BreadcrumbList","@id":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/machine-learning-turning-big-data-into-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/s48932.p717.sites.pressdns.com\/"},{"@type":"ListItem","position":2,"name":"Outperform 2020","item":"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2020\/"},{"@type":"ListItem","position":3,"name":"Machine Learning: Turning Big Data into Insights"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/b2b\/learn\/#website","url":"https:\/\/pros.com\/b2b\/learn\/","name":"PROS Resources Center","description":"AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/b2b\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/b2b\/learn\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/b2b\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","width":1200,"height":675,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]},{"@type":"Person","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/03e6922355686d8db932237e70ffafcc","name":"PROS Inc.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","caption":"PROS Inc."},"sameAs":["http:\/\/support.pagely.com"],"url":"https:\/\/pros.com\/b2b\/learn\/author\/12349pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/4662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/comments?post=4662"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/4662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/media\/4661"}],"wp:attachment":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/media?parent=4662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/categories?post=4662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/tags?post=4662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}