{"id":5181,"date":"2024-06-20T21:21:48","date_gmt":"2025-06-03T11:25:14","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/outperform-live-fonterras-real-time-pricing-engine-success\/"},"modified":"2025-08-27T16:10:44","modified_gmt":"2025-08-27T16:10:44","slug":"fonterras-real-time-pricing-engine-success","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/fonterras-real-time-pricing-engine-success\/","title":{"rendered":"Fonterra&#8217;s Real-Time Pricing Engine Success"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/d7u3z2ad9v.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='d7u3z2ad9v']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/d7u3z2ad9v\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"d7u3z2ad9v\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>Fonterra is a publicly traded, multinational New Zealand dairy company with revenue that exceeds NZ $22B. As the largest company in the nation, they have a unique business model and outlook on the world. Fonterra is a co-operative, owned and operated by farmers with the shared goals of sustainability, innovation, and spreading the goodness of New Zealand dairy around the world.<\/p>\n<p>For several years, Fonterra has been a valued partner of PROS, and as more and more business was occurring via eCommerce, Fonterra approached PROS with 3 key challenges that they wanted to address:<\/p>\n<ul>\n<li>Growing demand for eCommerce<\/li>\n<li>Difficulty supporting &#8220;real-time pricing&#8221;<\/li>\n<li>Focus on end user experience &amp; price consistency\/accuracy<\/li>\n<\/ul>\n<p>With the implementation of the PROS Real-Time Pricing Engine Fonterra eliminated any potential channel conflicts regarding their pricing. The partnership experienced many successes, with the following 3 standing out:<\/p>\n<ul>\n<li>Omni-channel pricing experience for customers<\/li>\n<li>Around a 95% reduction in real-time price calculations<\/li>\n<li>Cost-to-serve reductions for rapidly growing business<\/li>\n<\/ul>\n<p>To learn more about Fonterra and PROS, read the full customer story <a href=\"https:\/\/pros.com\/b2b\/learn\/blog\/from-farm-to-table-how-fonterra-optimizes-with-pros\/\">here<\/a> and to learn more about PROS in other industries, watch the full Outperform LIVE! PROS Solutions in action session <a href=\"https:\/\/pros.com\/b2b\/learn\/outperform-2024\/outperform-live-pros-solutions-in-action\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fonterra partnered with PROS to tackle eCommerce demands, real-time pricing, and user-experience, leading to significant business growth.<\/p>\n","protected":false},"author":1,"featured_media":5180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[56,102,46,117,171,101,86],"class_list":["post-5181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-testimonials","tag-industry-food-consumables","tag-label-customer-testimonial","tag-language-english","tag-product-smart-price-optimization-management","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fonterra&#039;s Real-Time Pricing Engine Success | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Fonterra partnered with PROS to tackle eCommerce demands, real-time pricing, and user-experience, leading to significant business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/fonterras-real-time-pricing-engine-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fonterra&#039;s Real-Time Pricing Engine Success | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Fonterra partnered with PROS to tackle eCommerce demands, real-time pricing, and user-experience, leading to significant business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/fonterras-real-time-pricing-engine-success\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T11:25:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T16:10:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/OP_Live_Fonterra_1_hvd3my.png\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fonterra's Real-Time Pricing Engine Success | AI-Powered CPQ, Dynamic Pricing, &amp; 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