{"id":5333,"date":"2023-06-19T13:20:18","date_gmt":"2025-06-03T11:27:03","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/outperform-2023\/pricing-secrets-that-drive-profits\/"},"modified":"2025-06-05T14:13:25","modified_gmt":"2025-06-05T14:13:25","slug":"pricing-secrets-that-drive-profits","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/outperform-2023\/pricing-secrets-that-drive-profits\/","title":{"rendered":"Pricing Secrets that Drive Profits"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/sayysoij1x.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_sayysoij1x videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-317\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Companies spend too much time managing pricing tactics and strategies without understanding the why. All pricing should be based on understanding how customers perceive value. When value drives pricing decisions like segmentation and packaging, profits seem to increase overnight. In this fast-moving 30-minute program, you will learn the following:<\/p>\n<ul>\n<li>How buyers use value and price to make decisions<\/li>\n<li>How to translate your features into value your customers care about<\/li>\n<li>How value drives the most profitable Market Segmentation<\/li>\n<li>How to improve Price Segmentation to capture additional profit<\/li>\n<li>How to capture more of your buyers&#39; willingness to pay through packaging<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn about how perceived value, price segmentation, and packaging can drive profits.<\/p>\n","protected":false},"author":1,"featured_media":5332,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[92,46,118,86],"class_list":["post-5333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-label-outperform","tag-language-english","tag-outperform-2023","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pricing Secrets that Drive Profits | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Learn about how perceived value, price segmentation, and packaging can drive profits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2023\/pricing-secrets-that-drive-profits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing Secrets that Drive Profits | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Learn about how perceived value, price segmentation, and packaging can drive profits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/outperform-2023\/pricing-secrets-that-drive-profits\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T11:27:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:13:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA1ODY4MTQwODQuanBnJnZlcnNpb249MDAwMCZzaWc9MDc2ODE2MGNkNjcwNTAzYTA1OGMyYTAyZDExZTNlNDI253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pricing Secrets that Drive Profits | AI-Powered CPQ, Dynamic Pricing, &amp; 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