{"id":5684,"date":"2022-01-05T14:13:01","date_gmt":"2025-06-03T11:38:50","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/dynamic-pricing-capabilities-for-success\/real-time-pricing-ecommerce\/"},"modified":"2025-06-05T14:17:38","modified_gmt":"2025-06-05T14:17:38","slug":"real-time-pricing-ecommerce","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/dynamic-pricing-capabilities-for-success\/real-time-pricing-ecommerce\/","title":{"rendered":"Real Time Pricing for eCommerce"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/rjjlgva6tn.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_rjjlgva6tn seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-353\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>As B2B sellers continue to move toward digital marketplaces, many pricing teams are faced with the challenge how to maintain personalized, <a href=\"https:\/\/pros.com\/solutions\/ecommerce\/\" target=\"_self\">competitive pricing for eCommerce<\/a> without risking the erosion of profits. Most systems are unable to handle high volumes of price requests with the dynamic responsiveness needed for digital channels, leading to slow price recalculations, market irrelevant prices and eventually lost buyers.<\/p>\n<p>Don&rsquo;t keep your digital customers waiting! With the power to deliver real-time prices within milliseconds at the scale of tens of millions every day, <a href=\"https:\/\/pros.com\/solutions\/dynamic-pricing\/\" target=\"_self\">PROS Platform for Pricing<\/a> meets the needs of b2b businesses looking to advance their digital selling capabilities and deliver personalized, competitive pricing across all their go-to-market channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how PROS can help you excel at digital selling by delivering real-time prices within milliseconds at the scale of tens of millions every day.<\/p>\n","protected":false},"author":1,"featured_media":5683,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[85,46,117,87,86],"class_list":["post-5684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamic-pricing-capabilities-for-success","tag-label-video","tag-language-english","tag-product-smart-price-optimization-management","tag-type-demo","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Time Pricing for eCommerce | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Learn how PROS can help you excel at digital selling by delivering real-time prices within milliseconds at the scale of tens of millions every day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/dynamic-pricing-capabilities-for-success\/real-time-pricing-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Time Pricing for eCommerce | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Learn how PROS can help you excel at digital selling by delivering real-time prices within milliseconds at the scale of tens of millions every day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/dynamic-pricing-capabilities-for-success\/real-time-pricing-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T11:38:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:17:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyM2FmYjRiYjg2OGMucG5nJnZlcnNpb249MDAwMCZzaWc9NzZlZDlhMWFjNDEyMmFiMjg0NWRiNmE3YjVjYzE4Y2M253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real Time Pricing for eCommerce | AI-Powered CPQ, Dynamic Pricing, &amp; 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