{"id":5760,"date":"2024-02-07T12:42:36","date_gmt":"2025-06-03T11:40:22","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/webinars\/rise-fall-pricing-segmentation-adapting-modern-realities\/"},"modified":"2025-06-05T14:17:50","modified_gmt":"2025-06-05T14:17:50","slug":"rise-fall-pricing-segmentation-adapting-modern-realities","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/webinars\/rise-fall-pricing-segmentation-adapting-modern-realities\/","title":{"rendered":"The Rise and Fall of Segmentation in Pricing: Adapting to Modern Realities"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/f8tpaxsp60.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_f8tpaxsp60 seo=true videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-363\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Every pricing professional recognises the pivotal role segmentation plays in refining pricing strategies. The more you can segment, the better your prices, right?<\/p>\n<p>As new techniques are replacing the traditional approach, we look at why segmentation became the go-to strategy for pricing professionals, and why new concepts are taking over. In this webinar, we analyse the Pros and Cons of segmentation, critically examining its efficacy in today&rsquo;s dynamic market, to see if and where it might have a future.<\/p>\n<p>Key insights:<\/p>\n<ul>\n<li><strong>Dynamic Market Forces:<\/strong> explore the impact of rapidly changing market dynamics on traditional segmentation strategies and how businesses can adapt to stay ahead.<\/li>\n<li><strong>Segmentation-less Pricing:<\/strong> showcase the power of modern AI to see how it is outperforming segmentation-based models, enabling businesses to drive margin and revenue improvements.<\/li>\n<li><strong>Executive Communication:<\/strong> how to illustrate the power of modern pricing approaches to get executive buy-in, and monitor performance to hit your pricing targets.<\/li>\n<\/ul>\n<p><strong>Host<\/strong><\/p>\n<p><img decoding=\"async\" alt=\"Dominic O'Regan headshot\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1YzM3YzdhY2VmMWIucG5nJnZlcnNpb249MDAwMCZzaWc9NGY3MzUyZjU5ZDMxOGQ1NDU3YjFmOGUyMzAwNTVlMzQ253D-1\" style=\"float:left; height:140px; margin:50px 30px; width:139px\" \/><\/p>\n<p><small style=\"font-size: 16px;\"><strong>Dominic O&rsquo;Regan<\/strong><br \/>Senior Strategic Consultant &ndash; PROS<br \/>Dominic is an experienced Business Consultant and Sales professional with a solid track record of over 12 years in SaaS companies. He&rsquo;s been helping companies across all industries in UK and Europe identify opportunities to improve margin and revenue performance through the implementation of pricing and sales optimisation strategies. Dominic holds a Bachelor of Science degree in Mathematics and Computer Science from Brunel University.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROS unravel the complexities of pricing segmentation, explore its future, and provide the knowledge needed to thrive in an ever-changing pricing landscape.<\/p>\n","protected":false},"author":1,"featured_media":5759,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[103,46,177,179,86,104],"class_list":["post-5760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-label-webinar","tag-language-english","tag-live-webinar","tag-region-emea","tag-type-video","tag-type-webinar","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rise and Fall of Segmentation in Pricing: Adapting to Modern Realities | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"PROS unravel the complexities of pricing segmentation, explore its future, and provide the knowledge needed to thrive in an ever-changing pricing landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/rise-fall-pricing-segmentation-adapting-modern-realities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise and Fall of Segmentation in Pricing: Adapting to Modern Realities | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"PROS unravel the complexities of pricing segmentation, explore its future, and provide the knowledge needed to thrive in an ever-changing pricing landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/rise-fall-pricing-segmentation-adapting-modern-realities\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T11:40:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:17:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1YzM4MmRiOWRjMmEuanBnJnZlcnNpb249MDAwMCZzaWc9ODRmM2MyYWI1OGVmYjVlNWE3MmVjMTM0NDk1MDgzZmM253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Rise and Fall of Segmentation in Pricing: Adapting to Modern Realities | AI-Powered CPQ, Dynamic Pricing, &amp; 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