{"id":5819,"date":"2024-03-22T08:34:09","date_gmt":"2025-06-03T11:41:22","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/webinars\/segmentation-dead-long-live-real-ai-price-optimization\/"},"modified":"2025-06-05T14:26:12","modified_gmt":"2025-06-05T14:26:12","slug":"segmentation-dead-long-live-real-ai-price-optimization","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/webinars\/segmentation-dead-long-live-real-ai-price-optimization\/","title":{"rendered":"Segmentation is dead. Long live \u201cReal AI\u201d for price optimization"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/kuzxfun1ma.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_kuzxfun1ma seo=true videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-370\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>In our previous session, &quot;<a href=\"https:\/\/pros.com\/b2b\/learn\/webinars\/rise-fall-pricing-segmentation-adapting-modern-realities\" target=\"_self\">The Rise and Fall of Segmentation in Pricing,<\/a>&quot; we delved into the evolution of segmentation and its role in pricing strategies. Now, we are shifting our focus to the revolutionary advancements in AI-driven price optimisation that have emerged in recent years.<\/p>\n<p>In this webinar, we uncover how these cutting-edge AI concepts work, why they surpass traditional segmentation methods, and how they promise to drive substantial improvements in your go-to-market strategies, as well as boost your margins and revenue.<\/p>\n<p><strong>Key insights:<\/strong><\/p>\n<ol>\n<li><strong>The evolution of price optimization:<\/strong> discover the latest advancements in AI-powered price optimisation and how they have transformed the pricing landscape<\/li>\n<li><strong>The limitations of segmentation:<\/strong> understand why traditional segmentation strategies are becoming outdated in today&#39;s dynamic market environment<\/li>\n<li><strong>The power of &quot;Real AI&quot;:<\/strong> explore how generative AI is revolutionising pricing strategies by offering dynamic, data-driven insights that go beyond traditional segmentation models<\/li>\n<\/ol>\n<p><strong>Host<\/strong><\/p>\n<p><strong><img decoding=\"async\" alt=\"\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD-2pdGVtZWRpdG9yaW-2hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY-2YzM3YzdhY2VmMWIucG5nJnZlcnNpb249MDAwMCZzaWc9NGY3MzUyZjU5ZDMxOGQ-2NDU3YjFmOGUyMzAwNTVlMzQ253D-2\" style=\"float:left; height:140px; margin:50px 30px; width:139px\" \/><\/strong><\/p>\n<p><small style=\"font-size: 16px;\"><strong>Dominic O&rsquo;Regan<\/strong><br \/>Senior Strategic Consultant &ndash; PROS<br \/>Dominic is an experienced Business Consultant and Sales professional with a solid track record of over 12 years in SaaS companies. He&rsquo;s been helping companies across all industries in UK and Europe identify opportunities to improve margin and revenue performance through the implementation of pricing and sales optimisation strategies. Dominic holds a Bachelor of Science degree in Mathematics and Computer Science from Brunel University.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROS unravel AI-driven price optimisation surpasses traditional segmentation methods and how it drives substantial improvements in go-to-market strategies<\/p>\n","protected":false},"author":1,"featured_media":5818,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[103,46,177,179,86,104],"class_list":["post-5819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-label-webinar","tag-language-english","tag-live-webinar","tag-region-emea","tag-type-video","tag-type-webinar","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentation is dead. Long live \u201cReal AI\u201d for price optimization | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"PROS unravel AI-driven price optimisation surpasses traditional segmentation methods and how it drives substantial improvements in go-to-market strategies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/webinars\/segmentation-dead-long-live-real-ai-price-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation is dead. 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