{"id":6557,"date":"2024-06-25T20:29:12","date_gmt":"2024-06-25T20:29:12","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/turbocharging-profitability-borg-automotive-price-management-journey\/"},"modified":"2025-11-11T11:49:52","modified_gmt":"2025-11-11T11:49:52","slug":"turbocharging-profitability-borg-automotive-price-management-journey","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/turbocharging-profitability-borg-automotive-price-management-journey\/","title":{"rendered":"Turbocharging Profitability: BORG Automotive Group\u2019s Price Management Journey"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/23oxappnam.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_23oxappnam seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/swatch-440\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Discover how <span>BORG Automotive Group<\/span>, Europe&rsquo;s largest independent remanufacturer of automotive spare parts, transformed their pricing strategy with PROS. Learn about their challenges, must-haves, and the growth opportunities that lie ahead.<\/p>\n<h2>Video Highlights:<\/h2>\n<ul>\n<li><a href=\"#wistia_23oxappnam?time=0\">0:00<\/a> &#8211; Who is <a href=\"https:\/\/borgautomotive-reman.com\/\" target=\"_blank\" rel=\"noopener\">BORG Automotive Group<\/a>?<\/li>\n<li><a href=\"#wistia_23oxappnam?time=43\">0:43<\/a> &#8211; What business challenges were you facing prior to looking for a software solution?<\/li>\n<li><a href=\"#wistia_23oxappnam?time=81\">1:21<\/a> &#8211; Prior to PROS, how were you able to price the sheer number of SKUs within BORG Automotive Group?<\/li>\n<li><a href=\"#wistia_23oxappnam?time=121\">2:01<\/a> &#8211; What were some &#8220;must-haves&#8221; in your software solution and vendor?<\/li>\n<li><a href=\"#wistia_23oxappnam?time=159\">2:39<\/a> &#8211; What made PROS stand out in the buying process?<\/li>\n<li><a href=\"#wistia_23oxappnam?time=207\">3:27<\/a> &#8211; What can you now do with PROS that you couldn&rsquo;t before?<\/li>\n<li><a href=\"#wistia_23oxappnam?time=266\">4:26<\/a> &#8211; How is BORG Automotive Group planning to grow with PROS in the future?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Explore how BORG Automotive Group, Europe\u2019s largest independent remanufacturer of automotive spare parts, revolutionized their pricing strategy with PROS.<\/p>\n","protected":false},"author":1,"featured_media":6556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[14],"tags":[72,102,46,117,171,101,86],"class_list":["post-6557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-testimonials","tag-industry-automotive","tag-label-customer-testimonial","tag-language-english","tag-product-smart-price-optimization-management","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turbocharging Profitability: BORG Automotive Group\u2019s Price Management Journey | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Explore how BORG Automotive Group, Europe\u2019s largest independent remanufacturer of automotive spare parts, revolutionized their pricing strategy with PROS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/turbocharging-profitability-borg-automotive-price-management-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turbocharging Profitability: BORG Automotive Group\u2019s Price Management Journey | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Explore how BORG Automotive Group, Europe\u2019s largest independent remanufacturer of automotive spare parts, revolutionized their pricing strategy with PROS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/turbocharging-profitability-borg-automotive-price-management-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-25T20:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T11:49:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/Turobocharging_BORG_Automotive_odiifu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turbocharging Profitability: BORG Automotive Group\u2019s Price Management Journey | AI-Powered CPQ, Dynamic Pricing, &amp; 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