{"id":7013,"date":"2025-08-22T16:39:00","date_gmt":"2025-08-22T16:39:00","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/"},"modified":"2025-08-22T16:56:24","modified_gmt":"2025-08-22T16:56:24","slug":"rethinking-pricing-revenue-profits-transportation-logistics-industry","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/","title":{"rendered":"Rethinking Pricing, Revenue &#038; Profits in the Transportation and Logistics Industry"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div id=\"pdf-container\" data-pdf=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/08\/TL_industry_Brief_PROS_2025.pdf\"><\/div>\n<h2>Executive Summary<\/h2>\n<p>The brief explores the transformative challenges and opportunities in the transportation and logistics (T&#038;L) industry. It highlights the shift towards digital transformation, driven by evolving consumer demands, technological advancements, and the need for agility and sustainability. Key challenges include volatile trade flows, last-mile delivery optimization, and the growing importance of speed in operations. The brief emphasizes leveraging AI and machine learning to enhance pricing strategies, improve customer experiences, and drive profitability. It also showcases PROS AI-powered platform as a solution for real-time pricing, operational efficiency, and market responsiveness, helping T&#038;L companies achieve measurable improvements in revenue, margins, and customer satisfaction.<\/p>\n<h2>Top 10 Things You Will Learn in This Industry Brief<\/h2>\n<ol>\n<li>The current state of the transportation and logistics industry.<\/li>\n<li>Understand the impact of evolving trade patterns, geopolitical shifts, and supply chain disruption on pricing strategies.<\/li>\n<li>How to meet growing consumer expectations for speed and efficiency in the age of e-commerce.<\/li>\n<li>Why leveraging digital tools is essential for agility, scalability, and staying competitive in today\u2019s market.<\/li>\n<li>How quicker response times in pricing and customer interactions drive growth and customer loyalty.<\/li>\n<li>Gain insight into unique pricing hurdles faced by Air Cargo, Full Truckload (FTL), Less-Than-Truckload (LTL), 3PLs, and Railroad Freight.<\/li>\n<li>How machine learning optimizes sales workflows, ensuring faster quotes and reduced operational costs.<\/li>\n<li>Why the game changers are Artificial Intelligence and Machine Learning.<\/li>\n<li>How to transform the end-to-end sales process.<\/li>\n<li>How PROS\u2019 AI-powered platform helps T&#038;L companies centralize pricing data and deliver actionable insights for sustainable growth.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Industry Brief: Rethinking Pricing, Revenue &#038; Profits in Transportation &#038; Logistics provides an overview of the state of the industry and introduces a framework guaranteed to drive ultimate growth.<\/p>\n","protected":false},"author":1,"featured_media":7012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[88,60,74,90,46,49,117,132,91],"class_list":["post-7013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-solution-information","tag-industry-air-cargo","tag-industry-airlines","tag-industry-transportation-logistics","tag-label-product-solution","tag-language-english","tag-product-smart-configure-price-quote","tag-product-smart-price-optimization-management","tag-type-industry-brief","tag-type-product-solution","post-type-docs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rethinking Pricing, Revenue &amp; Profits in the Transportation and Logistics Industry | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Industry Brief: Rethinking Pricing, Revenue &amp; Profits in Transportation &amp; Logistics provides an overview of the state of the industry and introduces a framework guaranteed to drive ultimate growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking Pricing, Revenue &amp; Profits in the Transportation and Logistics Industry | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Industry Brief: Rethinking Pricing, Revenue &amp; Profits in Transportation &amp; Logistics provides an overview of the state of the industry and introduces a framework guaranteed to drive ultimate growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T16:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyM2FmYTE2YzA5MmEucG5nJnZlcnNpb249MDAwMCZzaWc9NmI1ZWM3NTRmY2NiMDU1MzBiODAzODJmNjkyYTkwZjk253D-1\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rethinking Pricing, Revenue & Profits in the Transportation and Logistics Industry | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","description":"Industry Brief: Rethinking Pricing, Revenue & Profits in Transportation & Logistics provides an overview of the state of the industry and introduces a framework guaranteed to drive ultimate growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/","og_locale":"en_US","og_type":"article","og_title":"Rethinking Pricing, Revenue & Profits in the Transportation and Logistics Industry | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","og_description":"Industry Brief: Rethinking Pricing, Revenue & Profits in Transportation & Logistics provides an overview of the state of the industry and introduces a framework guaranteed to drive ultimate growth.","og_url":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2025-08-22T16:39:00+00:00","article_modified_time":"2025-08-22T16:56:24+00:00","og_image":[{"width":500,"height":272,"url":"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyM2FmYTE2YzA5MmEucG5nJnZlcnNpb249MDAwMCZzaWc9NmI1ZWM3NTRmY2NiMDU1MzBiODAzODJmNjkyYTkwZjk253D-1","type":"image\/png"}],"author":"PROS Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/#article","isPartOf":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/"},"author":{"name":"PROS Inc.","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/03e6922355686d8db932237e70ffafcc"},"headline":"Rethinking Pricing, Revenue &#038; Profits in the Transportation and Logistics Industry","datePublished":"2025-08-22T16:39:00+00:00","dateModified":"2025-08-22T16:56:24+00:00","mainEntityOfPage":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/"},"wordCount":260,"publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"image":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyM2FmYTE2YzA5MmEucG5nJnZlcnNpb249MDAwMCZzaWc9NmI1ZWM3NTRmY2NiMDU1MzBiODAzODJmNjkyYTkwZjk253D-1","keywords":["industry-air-cargo","industry-airlines","industry-transportation-logistics","label-product-solution","language-english","product-smart-configure-price-quote","product-smart-price-optimization-&amp;-management","type-industry-brief","type-product-solution"],"articleSection":["Product Solution Information"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/","url":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/","name":"Rethinking Pricing, Revenue & Profits in the Transportation and Logistics Industry | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","isPartOf":{"@id":"https:\/\/pros.com\/b2b\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/#primaryimage"},"image":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyM2FmYTE2YzA5MmEucG5nJnZlcnNpb249MDAwMCZzaWc9NmI1ZWM3NTRmY2NiMDU1MzBiODAzODJmNjkyYTkwZjk253D-1","datePublished":"2025-08-22T16:39:00+00:00","dateModified":"2025-08-22T16:56:24+00:00","description":"Industry Brief: Rethinking Pricing, Revenue & Profits in Transportation & Logistics provides an overview of the state of the industry and introduces a framework guaranteed to drive ultimate growth.","breadcrumb":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/#primaryimage","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyM2FmYTE2YzA5MmEucG5nJnZlcnNpb249MDAwMCZzaWc9NmI1ZWM3NTRmY2NiMDU1MzBiODAzODJmNjkyYTkwZjk253D-1","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyM2FmYTE2YzA5MmEucG5nJnZlcnNpb249MDAwMCZzaWc9NmI1ZWM3NTRmY2NiMDU1MzBiODAzODJmNjkyYTkwZjk253D-1","width":500,"height":272},{"@type":"BreadcrumbList","@id":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/rethinking-pricing-revenue-profits-transportation-logistics-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/s48932.p717.sites.pressdns.com\/"},{"@type":"ListItem","position":2,"name":"Product Solution Information","item":"https:\/\/s48932.p717.sites.pressdns.com\/product-solution-information\/"},{"@type":"ListItem","position":3,"name":"Rethinking Pricing, Revenue &#038; Profits in the Transportation and Logistics Industry"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/b2b\/learn\/#website","url":"https:\/\/pros.com\/b2b\/learn\/","name":"PROS Resources Center","description":"AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/b2b\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/b2b\/learn\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/b2b\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","width":1200,"height":675,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]},{"@type":"Person","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/03e6922355686d8db932237e70ffafcc","name":"PROS Inc.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","caption":"PROS Inc."},"sameAs":["http:\/\/support.pagely.com"],"url":"https:\/\/pros.com\/b2b\/learn\/author\/12349pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/7013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/comments?post=7013"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/7013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/media\/7012"}],"wp:attachment":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/media?parent=7013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/categories?post=7013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/tags?post=7013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}