{"id":7319,"date":"2021-04-09T17:10:46","date_gmt":"2021-04-09T17:10:46","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/white-papers\/preisfindungsstrategie-nachteil-von-listenpreisen\/"},"modified":"2021-04-09T17:10:46","modified_gmt":"2021-04-09T17:10:46","slug":"preisfindungsstrategie-nachteil-von-listenpreisen","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/white-papers\/preisfindungsstrategie-nachteil-von-listenpreisen\/","title":{"rendered":"Preisstrategien: Die Nachteile von Listenpreisen"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div id=\"pdf-container\" data-pdf=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/Preisstrategien-Die-Nachteile-von-Listenpreisen.pdf\"><\/div>\n<p>Warum Listenpreise keine solide Kalkulationsgrundlage darstellen<\/p>\n<p>Listenpreise sind gute Anhaltspunkte f&uuml;r den Einstieg in Verkaufsverhandlungen. Sie basieren in den meisten F&auml;llen auf:<\/p>\n<ul>\n<li>dem gesch&auml;tzten Endverbraucherpreis (z. B. dem Preis eines Bremsbelags in der Autowerkstatt) oder<\/li>\n<li>dem Cost-Plus-Pricing, dem kostengetriebenen Ansatz zur Preisfestlegung, der sich nicht unbedingt dynamisch an Lieferantenkosten anpasst<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie mehr \u00fcber das Manko von Listenpreisstrategien und die Notwendigkeit der Einf\u00fchrung dynamischer Preise in Ihrem eCommerce-Handel.<\/p>\n","protected":false},"author":1,"featured_media":7318,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[122,134,123],"class_list":["post-7319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers","tag-label-white-paper","tag-language-german","tag-type-white-paper","post-type-docs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Preisstrategien: Die Nachteile von Listenpreisen | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Erfahren Sie mehr \u00fcber das Manko von Listenpreisstrategien und die Notwendigkeit der Einf\u00fchrung dynamischer Preise in Ihrem eCommerce-Handel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/white-papers\/preisfindungsstrategie-nachteil-von-listenpreisen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preisstrategien: Die Nachteile von Listenpreisen | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie mehr \u00fcber das Manko von Listenpreisstrategien und die Notwendigkeit der Einf\u00fchrung dynamischer Preise in Ihrem eCommerce-Handel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/white-papers\/preisfindungsstrategie-nachteil-von-listenpreisen\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T17:10:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYwNzA1MjhjNWJlMjQucG5nJnZlcnNpb249MDAwMCZzaWc9YjE4NmRlYjY5YTNkMjIyYWY3MzUxN2Y1MDkwZTZjNDE253D-1\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Preisstrategien: Die Nachteile von Listenpreisen | AI-Powered CPQ, Dynamic Pricing, &amp; 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