{"id":8648,"date":"2025-07-10T16:32:44","date_gmt":"2025-07-10T16:32:44","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/?p=8648"},"modified":"2025-07-10T16:34:10","modified_gmt":"2025-07-10T16:34:10","slug":"wilbur-ellis-boosted-profits-with-price-optimization-management","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/wilbur-ellis-boosted-profits-with-price-optimization-management\/","title":{"rendered":"How Wilbur-Ellis Boosted Profits by Up to 5% with PROS Price Optimization and Management"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/o3ar2u4x6w.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='o3ar2u4x6w']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/o3ar2u4x6w\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"o3ar2u4x6w\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>Wilbur-Ellis once struggled with fragmented pricing, inconsistent customer experiences, and shrinking margins. With PROS <a href=\"https:\/\/pros.com\/products\/price-optimization-management-software\/\">Price Optimization and Management<\/a>, the team centralized pricing, leveraged AI-driven insights, and delivered more consistent, profitable strategies across the business.<\/p>\n<p>In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Frank Moore, Pricing Manager at Wilbur-Ellis. Frank shares how the company overcame siloed systems, streamlined its strategy, and unlocked 2\u20135% margin gains in key channels. The journey earned them the PROS Profit Booster Award, a testament to both their bold execution and the collaborative approach of PROS.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_o3ar2u4x6w?time=23s\">0:23<\/a> \u2013 What PROS solutions are you using and how are they helping Wilbur-Ellis drive profitability?<\/li>\n<li><a href=\"#wistia_o3ar2u4x6w?time=59s\">0:59<\/a> \u2013 Prior to PROS, what business challenges were you facing and how are our solutions helping you solve these challenges?<\/li>\n<li><a href=\"#wistia_o3ar2u4x6w?time=1m59s\">1:59<\/a> \u2013 What outcomes or results have you seen by using PROS?<\/li>\n<li><a href=\"#wistia_o3ar2u4x6w?time=2m32s\">2:32<\/a> \u2013 What does it mean to win the Profit Booster award?<\/li>\n<\/ul>\n<p>For more information on PROS Customer Outperformer Awards, please visit: <a href=\"https:\/\/pros.com\/outperformer-awards\/\">https:\/\/pros.com\/outperformer-awards\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how Wilbur-Ellis centralized pricing with PROS to boost margin growth by up to 5%.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[80,75,102,46,117,171,101,86],"class_list":["post-8648","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-chemicals","tag-industry-energy","tag-label-customer-testimonial","tag-language-english","tag-product-smart-price-optimization-management","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Wilbur-Ellis Boosted Profits by Up to 5% with PROS Price Optimization and Management | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"See how Wilbur-Ellis centralized pricing with PROS to boost margin growth by up to 5%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/wilbur-ellis-boosted-profits-with-price-optimization-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Wilbur-Ellis Boosted Profits by Up to 5% with PROS Price Optimization and Management | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"See how Wilbur-Ellis centralized pricing with PROS to boost margin growth by up to 5%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/wilbur-ellis-boosted-profits-with-price-optimization-management\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T16:32:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T16:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hidden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Wilbur-Ellis Boosted Profits by Up to 5% with PROS Price Optimization and Management | AI-Powered CPQ, Dynamic Pricing, &amp; 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