{"id":8654,"date":"2025-07-10T20:56:05","date_gmt":"2025-07-10T20:56:05","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/?p=8654"},"modified":"2025-07-10T20:56:23","modified_gmt":"2025-07-10T20:56:23","slug":"pricing-under-pressure-sp-richards-stays-profitable","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/pricing-under-pressure-sp-richards-stays-profitable\/","title":{"rendered":"Pricing Under Pressure: How SP Richards Stays Profitable with PROS"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/m9xdxqnm8p.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='m9xdxqnm8p']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/m9xdxqnm8p\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"m9xdxqnm8p\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>For SP Richards, a leading wholesale distributor of office products, pricing isn\u2019t just a numbers game; it\u2019s the backbone of profitability. Operating in a margin-tight environment between manufacturers and cost-conscious distributors, precision is everything.<\/p>\n<p>As the company navigates inflation, tariffs, and dynamic market pressures, PROS <a href=\"https:\/\/pros.com\/price-management\/\">Price Management<\/a> has become a critical tool for agility. With rapid price updates and streamlined execution, SP Richards has been able to stay competitive and responsive, even in the face of economic uncertainty. Now, the team is preparing for its next chapter: implementing PROS <a href=\"https:\/\/pros.com\/price-optimization\/\">Price Optimization<\/a> to evolve from cost-based pricing to a more strategic, data-driven approach.<\/p>\n<p>In this customer spotlight, Oleg Gvozdenko, Senior Director of Pricing Strategy at SP Richards, shares how the company\u2019s pricing strategy is transforming, driven by real-time responsiveness, competitive pressure, and a clear vision for the future.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_m9xdxqnm8p?time=21s\">0:21<\/a> \u2013 What does pricing mean in your business, and what makes it uniquely challenging in your space?<\/li>\n<li><a href=\"#wistia_m9xdxqnm8p?time=59s\">0:59<\/a> \u2013 SP Richards has been a long-time customer of PROS using our Pricing Management solution and is about to go live with our Pricing Optimization solution. What are you looking forward to?<\/li>\n<li><a href=\"#wistia_m9xdxqnm8p?time=1m32s\">1:32<\/a> \u2013 What role has PROS played in helping SP Richards manage pricing complexity during a time of economic uncertainty and tariffs?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discover how SP Richards stays agile in the face of rising costs and razor-thin margins.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[76,84,102,46,117,171,101,86],"class_list":["post-8654","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-consumer-goods","tag-industry-distribution","tag-label-customer-testimonial","tag-language-english","tag-product-smart-price-optimization-management","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pricing Under Pressure: How SP Richards Stays Profitable with PROS | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"Discover how SP Richards stays agile in the face of rising costs and razor-thin margins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/pricing-under-pressure-sp-richards-stays-profitable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing Under Pressure: How SP Richards Stays Profitable with PROS | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Discover how SP Richards stays agile in the face of rising costs and razor-thin margins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/case-studies-testimonials\/pricing-under-pressure-sp-richards-stays-profitable\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T20:56:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T20:56:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hidden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pricing Under Pressure: How SP Richards Stays Profitable with PROS | AI-Powered CPQ, Dynamic Pricing, &amp; 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