{"id":8881,"date":"2025-08-19T17:39:48","date_gmt":"2025-08-19T17:39:48","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/?p=8881"},"modified":"2025-08-19T17:40:01","modified_gmt":"2025-08-19T17:40:01","slug":"dawn-of-new-revenue-super-cycle-featuring-insights-forrester","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/","title":{"rendered":"The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/fkatuompu9.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='fkatuompu9']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/fkatuompu9\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"fkatuompu9\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>For over a decade, predictions swirled about the fate of B2B salespeople, some even forecasting their disappearance. Fast forward to 2025, and while eCommerce and digitization have transformed buying, the role of the seller is far from extinct. Instead, it\u2019s evolving into something smarter, more specialized, and more valuable than ever.<\/p>\n<p>In this conversation, Sunil John, Chief Product Officer at PROS sits down with guest speaker Rick Bradberry, Principal Analyst at Forrester. In the video, Rick unpacks Forrester\u2019s vision for the next revenue super cycle, a period of growth and transformation that redefines how buyers and sellers interact.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_fkatuompu9?time=18s\">0:18<\/a> \u2013 For years, some have predicted the end of B2B salespeople. How do you see their role evolving today?<\/li>\n<li><a href=\"#wistia_fkatuompu9?time=2m15s\">2:15<\/a> \u2013 How do you see AI agents acting as a bridge between buyers and sellers, and how might that role accelerate digitization in the sales process?<\/li>\n<li><a href=\"#wistia_fkatuompu9?time=4m0s\">4:00<\/a> \u2013 Do you think the salesperson of the future will need deeper product or technical expertise to guide buyers at key moments in their journey?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PROS and a guest speaker from Forrester unpack the new revenue super cycle and how sellers can adapt to thrive in a smarter, more specialized B2B world.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[72,80,76,84,75,56,89,58,73,78,74,46,49,86],"class_list":["post-8881","post","type-post","status-publish","format-standard","hentry","category-videos","tag-industry-automotive","tag-industry-chemicals","tag-industry-consumer-goods","tag-industry-distribution","tag-industry-energy","tag-industry-food-consumables","tag-industry-manufacturing","tag-industry-medical-devices-healthcare","tag-industry-services","tag-industry-technology","tag-industry-transportation-logistics","tag-language-english","tag-product-smart-configure-price-quote","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software<\/title>\n<meta name=\"description\" content=\"PROS and a guest speaker from Forrester unpack the new revenue super cycle and how sellers can adapt to thrive in a smarter, more specialized B2B world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\" \/>\n<meta property=\"og:description\" content=\"PROS and a guest speaker from Forrester unpack the new revenue super cycle and how sellers can adapt to thrive in a smarter, more specialized B2B world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T17:39:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T17:40:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS, Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","description":"PROS and a guest speaker from Forrester unpack the new revenue super cycle and how sellers can adapt to thrive in a smarter, more specialized B2B world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/","og_locale":"en_US","og_type":"article","og_title":"The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","og_description":"PROS and a guest speaker from Forrester unpack the new revenue super cycle and how sellers can adapt to thrive in a smarter, more specialized B2B world.","og_url":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2025-08-19T17:39:48+00:00","article_modified_time":"2025-08-19T17:40:01+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","type":"image\/png"}],"author":"PROS, Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/#article","isPartOf":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/"},"author":{"name":"PROS, Inc.","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/f3607860c1558b86d3faa94b5bd1246f"},"headline":"The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester","datePublished":"2025-08-19T17:39:48+00:00","dateModified":"2025-08-19T17:40:01+00:00","mainEntityOfPage":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/"},"wordCount":182,"publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"keywords":["industry-automotive","industry-chemicals","industry-consumer-goods","industry-distribution","industry-energy","industry-food-&amp;-consumables","industry-manufacturing","industry-medical-devices-&amp;-healthcare","industry-services","industry-technology","industry-transportation-logistics","language-english","product-smart-configure-price-quote","type-video"],"articleSection":["Videos"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/","url":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/","name":"The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester | AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","isPartOf":{"@id":"https:\/\/pros.com\/b2b\/learn\/#website"},"datePublished":"2025-08-19T17:39:48+00:00","dateModified":"2025-08-19T17:40:01+00:00","description":"PROS and a guest speaker from Forrester unpack the new revenue super cycle and how sellers can adapt to thrive in a smarter, more specialized B2B world.","breadcrumb":{"@id":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/dawn-of-new-revenue-super-cycle-featuring-insights-forrester\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/s48932.p717.sites.pressdns.com\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/s48932.p717.sites.pressdns.com\/videos\/"},{"@type":"ListItem","position":3,"name":"The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/b2b\/learn\/#website","url":"https:\/\/pros.com\/b2b\/learn\/","name":"PROS Resources Center","description":"AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/b2b\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/b2b\/learn\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/b2b\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","width":1200,"height":675,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]},{"@type":"Person","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/f3607860c1558b86d3faa94b5bd1246f","name":"PROS, Inc.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","caption":"PROS, Inc."},"url":"https:\/\/pros.com\/b2b\/learn\/author\/pros-inc\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/8881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/comments?post=8881"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/8881\/revisions"}],"wp:attachment":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/media?parent=8881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/categories?post=8881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/tags?post=8881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}