{"id":9586,"date":"2026-02-03T18:29:41","date_gmt":"2026-02-03T18:29:41","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/?p=9586"},"modified":"2026-02-03T18:30:00","modified_gmt":"2026-02-03T18:30:00","slug":"power-of-insights-converting-pricing-data-measurable-business-value","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/","title":{"rendered":"The Power of Insights: Converting Pricing Data Into Measurable Business Value"},"content":{"rendered":"
<\/div>

In today\u2019s fast-paced, highly competitive markets, data isn\u2019t just an asset \u2013 it\u2019s the foundation for smarter decisions and sustainable growth. Yet, many B2B organizations struggle to turn raw data into actionable insights. Pricing leaders are overwhelmed by customized spreadsheets, BI tools, and disconnected dashboards, yet still face the most fundamental questions: What\u2019s really happening? Why? And what should we do next?<\/em><\/p>\n

That\u2019s where PROS Smart POM\u2019s Insights<\/strong> make the difference, enabling businesses to centralize analytics, streamline processes, and unlock the full potential of their pricing strategies. By delivering built-in, decision-ready insights directly within the pricing workflow, PROS eliminates the need for redundant tools, custom dashboards, and siloed datasets. Pricing leaders get transparent, interactive analytics in one place, enabling faster decisions, stronger alignment, and measurable business impact.<\/p>\n

From Data Chaos to Clarity<\/h2>\n

Before adopting PROS, Rockwell Automation faced challenges familiar to many global organizations: fragmented data, limited visibility, and pricing decisions slowed by internal debates. Different teams relied on different tools, creating confusion rather than confidence. By leveraging insights within the price management solution, Rockwell created a single source of truth for the company<\/strong>, eliminating internal debates and fostering trust across finance, sales, and business units.<\/p>\n

The result was more than a technical shift. It was cultural. Change management played a critical role in helping teams move from siloed thinking to a global perspective. By exposing all regions and stakeholders to the same analytics platform, Rockwell empowered decision-makers with transparency and consistency.<\/p>\n

As Liz Simpson, Business Systems Manager at Rockwell Automation, explains:<\/p>\n

\u201cWe really transformed our organization. Moving from global pricing to global revenue management was a big shift\u2014and PROS analytics gave us the visibility we needed to make decisions in a way we never could before.\u201d
<\/strong>\n<\/div>\n

Best Practices for Success<\/h2>\n
    \n
  1. Start with Analytics, Not Just Guidance<\/strong>
    Rolling out analytics organization-wide before introducing pricing guidance builds trust and credibility. Stakeholders could see trends, validate assumptions, and understand the \u201cwhy\u201d behind decisions.<\/li>\n
  2. Invest in Training and Competency<\/strong>
    Develop a robust training program, complete with certification and annual recertification, ensuring negotiators can navigate data, interpret charts, and make informed decisions.<\/li>\n
  3. Maintain a Single Version of the Truth<\/strong>
    Avoiding multiple tools simplifies governance and reinforces trust. Explore which standard charts make most sense for your business and turn them into the language of decision-making.\n
    \u201cWe aren\u2019t using Power BI or other tools. Keeping one source of truth shut down debates and saved time. Everything that comes standard in the PROS solution achieves 80% of what you need. Custom charts? Often they\u2019re shiny objects that don\u2019t get used.\u201d \u2013 Liz Simpson
    <\/strong>\n<\/div>\n<\/li>\n
  4. Push Back on Too Much Customization<\/strong>
    While customization has its place, most needs can be met with standard features. Focus on critical enhancements that deliver real business impact, not small tweaks that don\u2019t bring value.<\/li>\n
  5. Prioritize Data Quality<\/strong>
    Clean data is essential, but logical consistency matters too. Implement upstream checks and anomaly reporting to prevent errors that erode confidence.\n
    \u201cEven clean data can have anomalies. We built data quality reporting to catch issues before they erode trust.\u201d \u2013 Liz Simpson, Rockwell Automation
    <\/strong>\n<\/div>\n<\/li>\n<\/ol>\n

    Key Visualizations for Pricing Management<\/h2>\n

    Visualizations are the bridge between complex data and actionable insights. For pricing teams, the following chart types are particularly powerful:<\/p>\n

      \n
    • Box Plots<\/strong> \u2013 Compare customer discounts against industry benchmarks, highlighting outliers and supporting transparent negotiations.<\/li>\n
    • Trend Charts (Time Series)<\/strong> \u2013 Track revenue, margins, or special price requests over time to identify seasonal patterns or market shifts.<\/li>\n
    • Scatter Plots<\/strong> \u2013 Analyze relationships between variables, such as discount levels versus purchase volume, to uncover anomalies or opportunities.<\/li>\n
    • Heat Maps<\/strong> \u2013 Visualize pricing performance across regions, product groups, or customer segments for quick pattern recognition.<\/li>\n
    • Bar and Column Charts<\/strong> \u2013 Rank top customers, products, or regions by revenue or margin contribution, aiding strategic prioritization.<\/li>\n
    • Price Waterfall<\/strong> \u2013 Break down the journey from list price to pocket margin, exposing margin leakage and guiding profitability improvements.<\/li>\n
    • KPI Insights Dashboards<\/strong> \u2013 Consolidate critical metrics like approval turnaround time, margin performance, discount compliance, into a single view for leadership.\n
      \u201cWe can show a customer where their discounts fit against peers. That transparency changes the conversation.\u201d \u2013 Liz Simpson
      <\/strong>\n<\/div>\n<\/li>\n<\/ul>\n

      \"Price<\/p>\n

      How Pricing Insights Empower Sales, Finance, and C-Level Executives<\/h2>\n

      Pricing analytics isn\u2019t just a back-office function \u2013 it\u2019s a strategic enabler across the organization. Here\u2019s how different teams benefit:<\/p>\n

      Sales Teams: Faster Deals, More Conversions<\/h3>\n
        \n
      • Speed to Quote:<\/strong> Real-time guidance and visibility into historical trends allow reps to respond to special price requests in minutes instead of days.<\/li>\n
      • Data-Driven Negotiations:<\/strong> Visualizations like box plots and price waterfalls help sales teams justify pricing decisions to customers, reducing margin erosion.<\/li>\n
      • Customer Insights:<\/strong> Trend charts and SPA request dashboards reveal buying patterns, enabling reps to anticipate needs and tailor offers.<\/li>\n<\/ul>\n

        Finance Teams: Margin Control and Forecast Accuracy<\/h3>\n
          \n
        • Margin Visibility:<\/strong> Price waterfall charts expose where margin leakage occurs, discounts, rebates, freight, so finance can take corrective action.<\/li>\n
        • Compliance Monitoring:<\/strong> KPI dashboards track discount adherence and approval turnaround times, ensuring governance and profitability.<\/li>\n
        • Forecasting Confidence:<\/strong> Historical and trend analytics improve revenue predictability, supporting better financial planning.<\/li>\n<\/ul>\n

          \"Smart<\/p>\n

          C-Level Executives: Strategic Clarity and Growth<\/h3>\n
            \n
          • Single Source of Truth:<\/strong> Executives gain confidence in decisions with centralized, trusted data \u2013 no more conflicting reports from multiple tools.<\/li>\n
          • Performance Dashboards:<\/strong> KPI insights provide a high-level view of revenue, margin, and pricing effectiveness, enabling quick strategic pivots.<\/li>\n
          • Market Responsiveness:<\/strong> Predictive analytics and AI-driven insights help leadership anticipate shifts and act proactively, turning pricing into a competitive advantage.<\/li>\n<\/ul>\n
            \u201cIt\u2019s been interesting to see the shift\u2014from being critical of what we\u2019re doing to coming to us as a partner. Now they trust us because we have visibility through the data. We wanted to move people to data-driven decisions. Now pricing isn\u2019t just approvals\u2014it\u2019s a growth engine.\u201d \u2013 Liz Simpson
            <\/strong>\n<\/div>\n

            Transforming The Pricing Function: From Cost Center to Profit Center<\/h2>\n

            Historically, pricing teams have often been viewed as administrative cost centers, focused on approvals and compliance rather than driving growth. Pricing insights change that narrative.<\/strong> By leveraging the analytics in Smart POM, pricing leaders can:<\/p>\n

              \n
            • Demonstrate Strategic Impact:<\/strong> Show how pricing decisions directly influence revenue, margin, and market share.<\/li>\n
            • Elevate Conversations:<\/strong> Move beyond tactical discounting to strategic discussions about profitability, customer segmentation, and value-based pricing.<\/li>\n
            • Drive Organizational Alignment:<\/strong> Use data to connect pricing strategy with sales execution and financial performance, positioning pricing as a growth engine.<\/li>\n
            • Influence C-Level Priorities:<\/strong> With KPI dashboards and predictive analytics, pricing leaders can speak the language of business outcomes, turning pricing into a lever for competitive advantage.<\/li>\n<\/ul>\n

              When pricing leaders embrace insights, they transform their function from a gatekeeper to a profit center<\/strong>, earning a seat at the strategic table and shaping the company\u2019s growth trajectory.<\/p>\n

              The Business Value<\/h2>\n

              Rockwell\u2019s results speak volumes:<\/p>\n

                \n
              • Faster Pricing Decisions:<\/strong> Half of special price requests are now approved within minutes.<\/li>\n
              • Improved Negotiation Outcomes:<\/strong> Standardized analytics enable agreement managers to assess trends, compare customers to industry benchmarks, and make data-driven decisions.<\/li>\n
              • Enhanced Stakeholder Trust:<\/strong> Finance and business units now rely on PROS analytics for visibility and strategic planning.<\/li>\n
              • Operational Efficiency:<\/strong> A single analytics platform reduces complexity, accelerates adoption, and minimizes internal friction.<\/li>\n<\/ul>\n

                Looking Ahead: AI and Predictive Insights<\/h2>\n

                With a strong foundation in data and analytics, Rockwell is ready for the next frontier\u2014AI-driven predictive insights. Imagine a future where the system proactively flags trends, anomalies, and opportunities, enabling teams to act before issues arise. This evolution will further amplify the value of Smart POM\u2019s Insights, making pricing not just reactive or proactive, but predictive.<\/p>\n

                \u201cWe feel ready for the next step\u2014leveraging AI for predictive analytics. Instead of digging for trends, the tool will serve them up.\u201d \u2013 Liz Simpson
                <\/strong>\n<\/div>\n

                <\/p>\n

                Final Thought:<\/strong> Centralizing data and analytics isn\u2019t just a technical upgrade \u2013 it\u2019s a strategic shift. When B2B organizations, like Rockwell Automation, bring their pricing intelligence into one place, they build trust in the numbers, create alignment across key functions, and unlock the confidence to make smarter, faster decisions. PROS Smart POM with its integrated actionable insights does exactly that: without silos, spreadsheets or redundant tools. It cuts through complexity, surfaces those visualizations that matter, and transforms raw data into measurable business impact. With the right insights at the right time, companies don\u2019t just manage prices, they maximize value and position pricing as a true growth engine.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Turn pricing data into measurable business value with decision-ready insights that drive faster decisions, alignment, and profitable growth.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"tags":[89,46,117,48],"class_list":["post-9586","post","type-post","status-publish","format-standard","hentry","category-blog","tag-industry-manufacturing","tag-language-english","tag-product-smart-price-optimization-management","tag-type-blog"],"acf":[],"yoast_head":"\nThe Power of Insights: Converting Pricing Data Into Measurable Business Value | AI-Powered CPQ, Dynamic Pricing, & Revenue Software<\/title>\n<meta name=\"description\" content=\"Turn pricing data into measurable business value with decision-ready insights that drive faster decisions, alignment, and profitable growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Insights: Converting Pricing Data Into Measurable Business Value | AI-Powered CPQ, Dynamic Pricing, & Revenue Software\" \/>\n<meta property=\"og:description\" content=\"Turn pricing data into measurable business value with decision-ready insights that drive faster decisions, alignment, and profitable growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T18:29:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T18:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2026\/02\/SPOM-Example-1.png\" \/>\n<meta name=\"author\" content=\"PROS, Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power of Insights: Converting Pricing Data Into Measurable Business Value | AI-Powered CPQ, Dynamic Pricing, & Revenue Software","description":"Turn pricing data into measurable business value with decision-ready insights that drive faster decisions, alignment, and profitable growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/","og_locale":"en_US","og_type":"article","og_title":"The Power of Insights: Converting Pricing Data Into Measurable Business Value | AI-Powered CPQ, Dynamic Pricing, & Revenue Software","og_description":"Turn pricing data into measurable business value with decision-ready insights that drive faster decisions, alignment, and profitable growth.","og_url":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2026-02-03T18:29:41+00:00","article_modified_time":"2026-02-03T18:30:00+00:00","og_image":[{"url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2026\/02\/SPOM-Example-1.png","type":"","width":"","height":""}],"author":"PROS, Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/#article","isPartOf":{"@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/"},"author":{"name":"PROS, Inc.","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/f3607860c1558b86d3faa94b5bd1246f"},"headline":"The Power of Insights: Converting Pricing Data Into Measurable Business Value","datePublished":"2026-02-03T18:29:41+00:00","dateModified":"2026-02-03T18:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/"},"wordCount":1391,"publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"image":{"@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2026\/02\/SPOM-Example-1.png","keywords":["industry-manufacturing","language-english","product-smart-price-optimization-&-management","type-blog"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/","url":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/","name":"The Power of Insights: Converting Pricing Data Into Measurable Business Value | AI-Powered CPQ, Dynamic Pricing, & Revenue Software","isPartOf":{"@id":"https:\/\/pros.com\/b2b\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/#primaryimage"},"image":{"@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2026\/02\/SPOM-Example-1.png","datePublished":"2026-02-03T18:29:41+00:00","dateModified":"2026-02-03T18:30:00+00:00","description":"Turn pricing data into measurable business value with decision-ready insights that drive faster decisions, alignment, and profitable growth.","breadcrumb":{"@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/#primaryimage","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2026\/02\/SPOM-Example-1.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2026\/02\/SPOM-Example-1.png","width":1913,"height":907},{"@type":"BreadcrumbList","@id":"https:\/\/pros.com\/b2b\/learn\/blog\/power-of-insights-converting-pricing-data-measurable-business-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/s48932.p717.sites.pressdns.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/s48932.p717.sites.pressdns.com\/blog\/"},{"@type":"ListItem","position":3,"name":"The Power of Insights: Converting Pricing Data Into Measurable Business Value"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/b2b\/learn\/#website","url":"https:\/\/pros.com\/b2b\/learn\/","name":"PROS Resources Center","description":"AI-Powered CPQ, Dynamic Pricing, & Revenue Software","publisher":{"@id":"https:\/\/pros.com\/b2b\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/b2b\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/b2b\/learn\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/b2b\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","width":1200,"height":675,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]},{"@type":"Person","@id":"https:\/\/pros.com\/b2b\/learn\/#\/schema\/person\/f3607860c1558b86d3faa94b5bd1246f","name":"PROS, Inc.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","url":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","contentUrl":"https:\/\/pros.com\/b2b\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","caption":"PROS, Inc."},"url":"https:\/\/pros.com\/b2b\/learn\/author\/pros-inc\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"wp:attachment":[{"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pros.com\/b2b\/learn\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}