{"id":9591,"date":"2026-02-05T21:17:12","date_gmt":"2026-02-05T21:17:12","guid":{"rendered":"https:\/\/pros.com\/b2b\/learn\/?p=9591"},"modified":"2026-02-05T21:17:13","modified_gmt":"2026-02-05T21:17:13","slug":"pricing-ia-la-revolution-agentique-nouveaux-standards-nouveaux-usages-webinar","status":"publish","type":"post","link":"https:\/\/pros.com\/b2b\/learn\/webinars\/pricing-ia-la-revolution-agentique-nouveaux-standards-nouveaux-usages-webinar\/","title":{"rendered":"Pricing &#038; IA : La R\u00e9volution Agentique. Nouveaux standards, nouveaux usages"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/raccoahsst.js\" async type=\"module\"><\/script><style>wistia-player[media-id='raccoahsst']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/raccoahsst\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"raccoahsst\" aspect=\"1.7777777777777777\"><\/wistia-player>\n<p><strong>Abstract :<\/strong> L\u2019IA n\u2019est pas nouvelle dans le Pricing : depuis plus d\u2019une d\u00e9cennie, les algorithmes pr\u00e9dictifs optimisent les marges et traitent des volumes de donn\u00e9es massifs. Le v\u00e9ritable d\u00e9fi du march\u00e9 reste l\u2019adoption : des solutions historiquement per\u00e7ues comme expertes et complexes, parfois \u00e9loign\u00e9es des usages quotidiens des \u00e9quipes commerciales.<\/p>\n<p><strong>La donne change aujourd\u2019hui avec l\u2019arriv\u00e9e de l\u2019IA \u201cAgentique\u201d.<\/strong><\/p>\n<p>En ajoutant une couche d\u2019interaction en langage naturel sur la puissance de calcul, l\u2019IA ne se contente plus de fournir un chiffre : elle devient un assistant capable de comprendre, d\u2019ex\u00e9cuter des t\u00e2ches et de dialoguer.<\/p>\n<p>Rejoignez <strong>Elie Abitbol<\/strong> (Converteo) et <strong>H\u00e9l\u00e8ne Vidal<\/strong> (PROS) pour d\u00e9couvrir comment cette rupture technologique r\u00e9concilie enfin rigueur math\u00e9matique et agilit\u00e9 commerciale.<\/p>\n<p>Ce que vous allez apprendre (Key Takeaways) :<\/p>\n<ul>\n<li><strong>Comprendre la rupture \u201cAgentique\u201d :<\/strong> Pourquoi l\u2019alliance du Pr\u00e9dictif (Calcul) et du G\u00e9n\u00e9ratif (Interaction) cr\u00e9e le nouveau standard du march\u00e9.<\/li>\n<li><strong>Voir l\u2019IA en action :<\/strong> D\u00e9monstrations concr\u00e8tes d\u2019Agents intelligents capables de cr\u00e9er des devis pertinents (CPQ) ou de surveiller la coh\u00e9rence des prix catalogues.<\/li>\n<li><strong>Pr\u00e9parer votre organisation :<\/strong> Les \u00e9tapes cl\u00e9s pour passer de la th\u00e9orie \u00e0 la pratique (Data Quality, POCs, choix des partenaires).<\/li>\n<h2>Intervenants<\/h2>\n<div class=\"SpeakerSection\" style=\"padding: 20px; border: solid 1px #CCDBE5; display: flex; flex-direction: column; background: white; border-radius: 7px; margin-bottom: 15px;\">\n  <!-- Top row: image + name\/title -->\n  <div style=\"display: flex; gap: 21px; align-items: center;\">\n    <p><img decoding=\"async\" src=\"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/10\/Helene-Vida.png\" width=\"125\" height=\"125\" alt=\"H\u00e9l\u00e8ne Vidal Headshot\"><\/p>\n    <p><strong><span style=\"font-size: 38px; font-family: 'franklin narrow 800'; line-height: 38px;\">H\u00e9l\u00e8ne Vidal<\/span><\/strong><br><span style=\"font-family: 'Franklin Regular'; font-size: 24px; line-height: 36px;\">Strategic Consultant, PROS<\/span><\/p>\n  <\/div>\n<\/div>\n<div class=\"SpeakerSection\" style=\"padding: 20px; border: solid 1px #CCDBE5; display: flex; flex-direction: column; background: white; border-radius: 7px; margin-bottom: 15px;\">\n  <!-- Top row: image + name\/title -->\n  <div style=\"display: flex; gap: 21px; align-items: center;\">\n    <p><img decoding=\"async\" src=\"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2026\/01\/Elie-Converteo.png\" width=\"125\" height=\"125\" alt=\"Elie Abitbol Headshot\"><\/p>\n    <p><strong><span style=\"font-size: 38px; font-family: 'franklin narrow 800'; line-height: 38px;\">Elie Abitbol<\/span><\/strong><br><span style=\"font-family: 'Franklin Regular'; font-size: 24px; line-height: 36px;\">Senior Manager Pricing &#038; Sales Excellence, Converteo<\/span><\/p>\n  <\/div>\n<\/div>\n\n<style>\n@media screen and (max-width: 676px) { .SpeakerSection {\n    width: 100% !important;\n    display: block !important;\n    align-items: flex-start !important;\n}\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment l\u2019IA agentique transforme le pricing : assistants intelligents, CPQ automatis\u00e9, coh\u00e9rence des prix et adoption m\u00e9tier gr\u00e2ce \u00e0 l\u2019IA pr\u00e9dictive et g\u00e9n\u00e9rative.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[97,188,46,95,49,104],"class_list":["post-9591","post","type-post","status-publish","format-standard","hentry","category-webinars","tag-algolia-no-index","tag-hidden","tag-language-english","tag-language-french","tag-product-smart-configure-price-quote","tag-type-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pricing &amp; IA : La R\u00e9volution Agentique. 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