{"id":1532,"date":"2025-01-27T15:48:31","date_gmt":"2025-01-27T15:48:31","guid":{"rendered":"\/?page_id=1532"},"modified":"2026-01-28T17:29:31","modified_gmt":"2026-01-28T17:29:31","slug":"ai-solutions","status":"publish","type":"page","link":"https:\/\/pros.com\/b2b\/ai-solutions\/","title":{"rendered":"AI & Science"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

AI & Science<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"woman\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Applied \u2028Innovation.\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

AI isn\u2019t a buzzword to us. It\u2019s the foundation of our business, a center of company investment and industry leadership, an algorithmic engine that powers more 400 million prices and 1.7 billion forecasts every day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

AI + Science: The PROS Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Even the most powerful artificial intelligence still requires human intervention\u2014and not to mention ingenuity. Building on 30+ years of leadership in revenue management and pricing science, the PROS team harnesses the most advanced models and algorithms to help companies compete and win.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t
  • Neural Networks<\/span><\/div><\/li>
  • Deep Learning<\/span><\/div><\/li>
  • Reinforcement Learning<\/span><\/div><\/li>
  • Pricing Optimization<\/span><\/div><\/li>
  • Explainable AI<\/span><\/div><\/li><\/ul><\/div>
    Neural Networks<\/span><\/div>

    \"\"<\/p>

    By applying a unique architecture to these essential building blocks\u2014inspired by neurons in the human brain\u2014PROS scientists create neural networks designed to solve complex pricing calculations.<\/h5><\/div><\/div>
    Deep Learning<\/span><\/div>

    \"\"<\/p>

    Inspired by the structure and function of the human brain, uses both structured and unstructured data to train the model.<\/h5><\/div><\/div>
    Reinforcement Learning<\/span><\/div>

    \"\"<\/p>

    PROS applies deep reinforcement learning to historical data to construct a reliable control for an organizational pricing policy.<\/h5><\/div><\/div>
    Pricing Optimization<\/span><\/div>

    \"\"<\/p>

    Using multiple models to analyze data, predict outcomes, and automate processes, PROS pricing management and optimization systems deliver customer-specific, real-time prices across every channel.<\/h5><\/div><\/div>
    Explainable AI<\/span><\/div>

    \"\"<\/p>

    We support the principle that AI must be open and transparent. PROS solutions feature clear, user-friendly analytics and workflows that promote knowledge, understanding, and trust among developers and end users.<\/h5><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Empowered to Perform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tGive analysts and sales teams the platform to perform to their potential\u2014supported by real-time intelligence, predictive insights, and process automation. PROS applies science-backed systems and tools to transform selling, drive growth, and maximize profit. \u00a0 \u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Dynamic Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tBy automatically factoring multiple variables in real-time, PROS solutions provide sales teams with pricing recommendations precisely matched to each buying situation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Maximize Revenue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Relying on PROS behavioral analytics, forecasting, and automation, analysts can confidently capture more value per transaction with less work\u2014and spend more time on strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    Buying Patterns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Armed with analysis that reveals hidden gaps and other inconsistencies in customer behaviors, organizations can discern the best pricing and selling strategies to maximize value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    Product Offerings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Leveraging PROS applied intelligence, businesses can regain control of their products\u2014creating flexible offers based on channel or customer attributes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    Personalization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    With predictive analytics and automated decisioning, sales teams can present personalized shopping experiences\u2014including the right products, offers, and cross-selling opportunities\u2014as customers are shopping in real-time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    Cross- and Up-sell Opportunities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Based on sales reports and predictive insights that minimize churn and uncover cross-selling opportunities, sales leaders can uncover more customer value.<\/p>

    \u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Applied \u2028Innovation.\u200b AI isn\u2019t a buzzword to us. It\u2019s the foundation of our business, a center of company investment and industry leadership, an algorithmic engine that powers more 400 million prices and 1.7 billion forecasts every day. Get a Demo AI + Science: The PROS Approach Even the most powerful artificial intelligence still requires human […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1532","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAI & Science | PROS B2B<\/title>\n<meta name=\"description\" content=\"Transform your business with PROS AI and pricing science\u2014real-time intelligence, predictive insights, and dynamic pricing to outperform your competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/b2b\/ai-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI & Science\" \/>\n<meta property=\"og:description\" content=\"Transform your business with PROS AI and pricing science\u2014real-time intelligence, predictive insights, and dynamic pricing to outperform your competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/b2b\/ai-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS B2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T17:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/05\/image-5.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/ai-solutions\\\/\",\"url\":\"https:\\\/\\\/pros.com\\\/b2b\\\/ai-solutions\\\/\",\"name\":\"AI & Science | PROS B2B\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/ai-solutions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/ai-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pros.com\\\/b2b\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/image-5.webp\",\"datePublished\":\"2025-01-27T15:48:31+00:00\",\"dateModified\":\"2026-01-28T17:29:31+00:00\",\"description\":\"Transform your business with PROS AI and pricing science\u2014real-time intelligence, predictive insights, and dynamic pricing to outperform your competition.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/ai-solutions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pros.com\\\/b2b\\\/ai-solutions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/ai-solutions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pros.com\\\/b2b\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/image-5.webp\",\"contentUrl\":\"https:\\\/\\\/pros.com\\\/b2b\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/image-5.webp\",\"width\":787,\"height\":744,\"caption\":\"woman on a laptop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/ai-solutions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pros.com\\\/b2b\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI & Science\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/#website\",\"url\":\"https:\\\/\\\/pros.com\\\/b2b\\\/\",\"name\":\"PROS\",\"description\":\"AI-Powered CPQ, Dynamic Pricing, & Revenue Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pros.com\\\/b2b\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/#organization\",\"name\":\"PROS, Inc.\",\"url\":\"https:\\\/\\\/pros.com\\\/b2b\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pros.com\\\/b2b\\\/\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Pros-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/pros.com\\\/b2b\\\/\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Pros-logo-1.png\",\"width\":262,\"height\":75,\"caption\":\"PROS, Inc.\"},\"image\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PROSInc\",\"https:\\\/\\\/x.com\\\/PROS_Inc\",\"https:\\\/\\\/www.instagram.com\\\/pros.inc\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pros\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/PROSpricing\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI & Science | PROS B2B","description":"Transform your business with PROS AI and pricing science\u2014real-time intelligence, predictive insights, and dynamic pricing to outperform your competition.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/b2b\/ai-solutions\/","og_locale":"en_US","og_type":"article","og_title":"AI & Science","og_description":"Transform your business with PROS AI and pricing science\u2014real-time intelligence, predictive insights, and dynamic pricing to outperform your competition.","og_url":"https:\/\/pros.com\/b2b\/ai-solutions\/","og_site_name":"PROS B2B","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_modified_time":"2026-01-28T17:29:31+00:00","og_image":[{"url":"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/05\/image-5.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@PROS_Inc","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pros.com\/b2b\/ai-solutions\/","url":"https:\/\/pros.com\/b2b\/ai-solutions\/","name":"AI & Science | PROS B2B","isPartOf":{"@id":"https:\/\/pros.com\/b2b\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pros.com\/b2b\/ai-solutions\/#primaryimage"},"image":{"@id":"https:\/\/pros.com\/b2b\/ai-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/05\/image-5.webp","datePublished":"2025-01-27T15:48:31+00:00","dateModified":"2026-01-28T17:29:31+00:00","description":"Transform your business with PROS AI and pricing science\u2014real-time intelligence, predictive insights, and dynamic pricing to outperform your competition.","breadcrumb":{"@id":"https:\/\/pros.com\/b2b\/ai-solutions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pros.com\/b2b\/ai-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/ai-solutions\/#primaryimage","url":"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/05\/image-5.webp","contentUrl":"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/05\/image-5.webp","width":787,"height":744,"caption":"woman on a laptop"},{"@type":"BreadcrumbList","@id":"https:\/\/pros.com\/b2b\/ai-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pros.com\/b2b\/"},{"@type":"ListItem","position":2,"name":"AI & Science"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/b2b\/#website","url":"https:\/\/pros.com\/b2b\/","name":"PROS","description":"AI-Powered CPQ, Dynamic Pricing, & Revenue Software","publisher":{"@id":"https:\/\/pros.com\/b2b\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/b2b\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/b2b\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/b2b\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/b2b\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/b2b\/\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png","contentUrl":"https:\/\/pros.com\/b2b\/\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png","width":262,"height":75,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/b2b\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/x.com\/PROS_Inc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/b2b\/wp-json\/wp\/v2\/pages\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/b2b\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pros.com\/b2b\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/b2b\/wp-json\/wp\/v2\/comments?post=1532"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/b2b\/wp-json\/wp\/v2\/pages\/1532\/revisions"}],"wp:attachment":[{"href":"https:\/\/pros.com\/b2b\/wp-json\/wp\/v2\/media?parent=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}