{"id":62839,"date":"2025-04-15T16:50:46","date_gmt":"2025-04-15T16:50:46","guid":{"rendered":"https:\/\/pros.com\/b2b\/\/?page_id=62839"},"modified":"2025-05-12T16:07:08","modified_gmt":"2025-05-12T16:07:08","slug":"guide-why-now-is-time-price-optimization","status":"publish","type":"page","link":"https:\/\/pros.com\/b2b\/guide-why-now-is-time-price-optimization\/","title":{"rendered":"Why Now is the Time for Price Optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"62839\" class=\"elementor elementor-62839\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f88ab83 e-flex e-con-boxed e-con e-parent\" data-id=\"f88ab83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df72668 e-con-full e-flex e-con e-child\" data-id=\"df72668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f02055a e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f02055a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7dffbf toc elementor-widget elementor-widget-table-of-contents\" data-id=\"d7dffbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:124,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d7dffbf\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09cda05 e-flex e-con-boxed e-con e-child\" data-id=\"09cda05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce4eba ignore elementor-widget elementor-widget-heading\" data-id=\"0ce4eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why Now is the Time for Price Optimization<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af72cd5 elementor-widget elementor-widget-text-editor\" data-id=\"af72cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhile many B2B leaders grapple with margin decline, revenue leakage, and reporting challenges, their more commercially focused peers are turning their companies into real-time profit machines. How? With price optimization software. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551e71e elementor-widget elementor-widget-text-editor\" data-id=\"551e71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Price optimization is a technology that uses data analysis and algorithms to determine the most profitable price point for a product or service, considering factors like market demand, customer behavior, competitor pricing, and production costs. The aim is to maximize revenue or margin for the business while maintaining customer satisfaction by dynamically adjusting prices based on various conditions.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af02bc elementor-widget elementor-widget-heading\" data-id=\"1af02bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Reasons Why Price Optimization is Now a Must-Have <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc5e36 elementor-widget elementor-widget-text-editor\" data-id=\"fbc5e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Digitalization is intensifying price pressure.<\/strong> This is due to increased demand for price transparency, low-cost entrants, and increased customer negotiation power.<\/li>\n<li><strong>There\u2019s a proliferation of sales channels and buyer touchpoints.<\/strong> Pricing leaders in B2B enterprises must employ new and better ways of realizing their price strategies effectively.<\/li>\n<li><strong>Costs fluctuate and demand is highly volatile.<\/strong> Pricing decisions made last year, or even last week, are no longer applicable and could be leaking margin and profit.<\/li>\n<li><strong>Customer expectations have changed.<\/strong> They expect their B2B buying interactions to mirror today\u2019s fast and easy B2C experiences. In fact, 90% of B2B buyers desire personalized pricing and recommendation, and 52% of B2B buyers would pay a premium for an instant price.<\/li>\n<li><strong>Economic fluctuations are ongoing.<\/strong> Businesses need to adjust prices quickly to maintain profitability and competitiveness amid the volatility.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4133d elementor-widget elementor-widget-image\" data-id=\"0e4133d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/04\/Uberflip-Thumbnail_Why-Now-it-the-Time-for-Price-Optimization-1.jpg\" class=\"attachment-large size-large wp-image-62840\" alt=\"\" srcset=\"https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/04\/Uberflip-Thumbnail_Why-Now-it-the-Time-for-Price-Optimization-1.jpg 870w, https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/04\/Uberflip-Thumbnail_Why-Now-it-the-Time-for-Price-Optimization-1-300x163.jpg 300w, https:\/\/pros.com\/b2b\/wp-content\/uploads\/2025\/04\/Uberflip-Thumbnail_Why-Now-it-the-Time-for-Price-Optimization-1-768x418.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9744b elementor-widget elementor-widget-heading\" data-id=\"af9744b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Manual Pricing Processes and Spreadsheets Can\u2019t Keep Up<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0eac0a elementor-widget elementor-widget-text-editor\" data-id=\"f0eac0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tManaging the complexity and speed needed for successful pricing strategies requires sophisticated tech capabilities.\u202fYet many companies still rely on price-setting and execution processes that are surprisingly manual. These processes can\u2019t deliver fast, frequent, and granular price adjustments that today\u2019s market demands. It\u2019s impossible to manage inflation, rising costs, and supply chain issues with static pricing systems. Your pricing strategies will be reactive no matter how quickly you execute an update. For example, if it takes three weeks to update prices and raw material costs shift rapidly, then prices aren\u2019t reflecting what\u2019s going on in the supply chain, opening the door for revenue leakage.\u202f \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca15f6 elementor-widget elementor-widget-text-editor\" data-id=\"eca15f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCompanies that have sophisticated price optimization and management software\u202fin place can make well-informed decisions in a timely manner, enabling them to outperform businesses still relying on Excel-based pricing methods that prevent them from quickly executing price changes.\u202f \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e171f0 elementor-widget elementor-widget-heading\" data-id=\"9e171f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How 2 Technologies Have Transformed Price Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5e273 elementor-widget elementor-widget-text-editor\" data-id=\"ec5e273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Cloud-Based Computing<\/strong>\u202foffers benefits like scalability, flexibility, and cost-efficiency. With cloud-based solutions, businesses can process large datasets and run complex algorithms without the need for extensive on-prem infrastructure. They can leverage real-time data to adjust prices based on demand and market conditions. And they can use all their business data combined with powerful analytics to gain insights into pricing strategies and customer behavior.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c45c8 elementor-widget elementor-widget-text-editor\" data-id=\"33c45c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>AI<\/strong>\u202fhas significantly transformed the price optimization software landscape, making it more data-driven, dynamic, and customer-centric.\u202fWith AI-powered price optimization, businesses can process vast amounts of data from a lot of different sources in real time, uncovering patterns and specific insights that pricing analysts might miss. They can achieve high personalization in pricing based on individual buyer preferences. And they can propose different price simulations with ease and at scale based on the desired business outcomes, such as maximize prices for margin or revenue objectives for eCommerce or help sales teams perform better for negotiated selling scenarios. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd043a elementor-widget elementor-widget-heading\" data-id=\"0dd043a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Business Challenges Solved are Massive <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f342c99 elementor-widget elementor-widget-text-editor\" data-id=\"f342c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLeading global businesses use price optimization software to solve these challenges. Is your business experiencing any of these problems?  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876de0f elementor-widget elementor-widget-heading\" data-id=\"876de0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Manual &amp; Siloed Processes\u202f<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a0e48 elementor-widget elementor-widget-text-editor\" data-id=\"32a0e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n <li>Slow and manual customer-specific price adjustments<\/li>\n <li>Pricing inconsistencies and errors<\/li>\n <li>Long price change approvals<\/li>\n <li>Siloed pricing tools and lack of access to a centralized system of record for prices<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e80c55 elementor-widget elementor-widget-heading\" data-id=\"1e80c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Inability to Provide Real-time, Personalized Prices\u202f <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1086707 elementor-widget elementor-widget-text-editor\" data-id=\"1086707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Inability to effectively incorporate external data in price strategies\u202f(such as demand, competitor prices, costs, inflation, currency exchange rates, commodity indices transactional history, inventory levels, customer information) <\/li>\n \t<li>Lack of capabilities to tailor prices based on customers\u2019 behavior and demand shifts<\/li>\n \t<li>Inability to provide market relevant prices on time due to long and complex price (re)calculations<\/li>\n \t<li>Limitations due to data sparsity\u202f(and lack of insights for unique selling scenarios) <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a4ea7 elementor-widget elementor-widget-heading\" data-id=\"33a4ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Visibility &amp; Scalability\u202f\u202f <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c91eed elementor-widget elementor-widget-text-editor\" data-id=\"4c91eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Inability to coordinate pricing across many different sales channels<\/li>\n \t<li>Difficulty handling increasing number of price requests<\/li>\n \t<li>Lack of visibility on key business aspects like sales and pricing performance and profitability, leading to margin and revenue leakage<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee8b08 elementor-widget elementor-widget-heading\" data-id=\"3ee8b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Advantages Delivered are Transformative <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4051446 elementor-widget elementor-widget-heading\" data-id=\"4051446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enhanced Operational Efficiency\u202f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf9614 elementor-widget elementor-widget-text-editor\" data-id=\"dcf9614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBy streamlining pricing processes, automating repetitive tasks, and reducing manual efforts, price optimization software enables pricing teams to focus on strategic initiatives.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05f9e7 elementor-widget elementor-widget-text-editor\" data-id=\"a05f9e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tKey features that enable this:\n<ul>\n<li><strong>A centralized pricing platform<\/strong> that provides a single source of truth<\/li>\n<li><strong>Streamlined price approval workflows<\/strong> that enable compliance and governance<\/li>\n<li><strong>Integration with quoting and commerce platforms<\/strong> to deliver personalized, market-relevant prices directly to partners, sales, and buyers<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11dcfcd elementor-widget elementor-widget-text-editor\" data-id=\"11dcfcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Real-world results:<\/strong> Before PROS, New-Zealand dairy company Fonterra, the largest company in the nation, relied on manual pricing processes, which led to limited visibility into how price changes affected profitability. After they implemented <a href=\"https:\/\/pros.com\/b2b\/products\/price-optimization-software\/\">PROS Smart Price Optimization &amp; Management software<\/a>, they have a single, all-encompassing pricing solution that offers pricing guidance, automation, access to real-time commodities markets, and more. Now that Fonterra can update prices quickly, they are able to get quotes out faster. Plus, with AI-powered pricing, everything&#8217;s more transparent, and the sales team really trusts the prices they are sending out to win the deal. <a href=\"https:\/\/pros.com\/b2b\/learn\/blog\/from-farm-to-table-how-fonterra-optimizes-with-pros\" target=\"_blank\" rel=\"noopener\">Learn more.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20b74e elementor-widget elementor-widget-heading\" data-id=\"c20b74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Competitive Advantage\u202f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b2c5c elementor-widget elementor-widget-text-editor\" data-id=\"32b2c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPrice optimization software provides businesses with strategic pricing which allows them to outperform competitors.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d9260 elementor-widget elementor-widget-text-editor\" data-id=\"f6d9260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tKey features that enable this:\n<ul>\n \t<li><strong>Smart analytics<\/strong> for visibility into pricing and profitability to identify areas for improvement<\/li>\n \t<li><strong>Real-time price calculations<\/strong> with sub-second response time and no interruption to the business<\/li>\n \t<li><strong>Dynamic price recommendations<\/strong> that balance maximized profitability with customers\u2019 willingness to pay<\/li>\n<li><strong>Transparency into the data<\/strong> by showing price change impact, attribute depth analysis, and peer-specific information<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b95fc elementor-widget elementor-widget-text-editor\" data-id=\"26b95fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Real-world results:<\/strong> Before PROS, an office supply distributor, operating 1,000 stores in 60 countries as well as a huge digital marketplace, was facing declining revenue mainly due to poor pricing visibility and difficulty making sense of their data to set optimal prices.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7147774 elementor-widget elementor-widget-text-editor\" data-id=\"7147774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>With the AI-powered pricing capabilities of PROS Smart Price Optimization and Management solution, the company drove <a style=\"color:#ffffff; text-decoration: underline;\" href=\"https:\/\/pros.com\/b2b\/learn\/blog\/pros-cloud-platform-drives-74m-revenue-uplift-for-office-supply-distributor\" target=\"_blank\" rel=\"noopener\">$74M in revenue uplift<\/a>, reversing a 6-year trend. They also improved profitability and time-to-quote on over $1B in contract sales from over 8,000 fixed price customer agreements.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4ecc1 elementor-widget elementor-widget-heading\" data-id=\"5e4ecc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Future-Ready Businesses <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f1ac1 elementor-widget elementor-widget-text-editor\" data-id=\"20f1ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPrice optimization software gives businesses the capabilities they need to compete now and into the future.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aa73b elementor-widget elementor-widget-text-editor\" data-id=\"a7aa73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tKey features that enable this:\n<ul>\n \t<li><strong>Omnichannel selling<\/strong> to harmonize prices across all channels, regions, products, and customers<\/li>\n \t<li><strong>Pricing for eCommerce portals<\/strong> making it easier for customers to find pricing that matches their budgets and place orders on the channels of their choice<\/li>\n \t<li><strong>AI and the power of neural network-based pricing<\/strong> to understand what\u2019s driving a price recommendation and use elasticity to better predict win-rate probability\u2014a must for businesses facing market volatility and disruptions\u202f <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d05341 elementor-widget elementor-widget-text-editor\" data-id=\"8d05341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Real-world results:<\/strong> Before PROS, Wilbur-Ellis, a San Francisco-based global leader in agriculture technology and products, was pricing manually which invited errors in pricing, bottlenecks in the sales process, and margin leakage. Now they use PROS Smart Price Optimization and Management leveraging\u202f<a href=\"https:\/\/pros.com\/b2b\/learn\/demos\/gen-iv-ai-optimizes-prices-for-every-selling-interaction\" target=\"_blank\" rel=\"noopener\">PROS Gen IV AI<\/a>, a new approach to price optimization that uses neural networks rather than traditional micro-segmentation to predict pricing. The neural network provides better price prediction, enabling them to stay ahead of inflation. <a href=\"https:\/\/pros.com\/b2b\/learn\/case-studies-testimonials\/wilbur-ellis-unlocks-new-capabilities-expanding-to-pros-gen-iv-ai\" target=\"_blank\" rel=\"noopener\">Learn more.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270b441 elementor-widget elementor-widget-heading\" data-id=\"270b441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore the Exciting Possibilities of Price Optimization <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b7f33 elementor-widget elementor-widget-text-editor\" data-id=\"35b7f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPrice optimization is about knowing what the right price is based on all the different features and characteristics of a sale, so businesses can capture more business and increase margin. By knowing what really matters for each sale, customer, and purchasing moment, organizations can maximize profitability, enhance competitiveness, improve customer satisfaction, and increase market share.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80571d2 elementor-widget elementor-widget-text-editor\" data-id=\"80571d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Learn how the PROS Smart Price Optimization and Management solution can help you stay ahead of the competition and drive profitability. <a href=\"https:\/\/pros.com\/b2b\/contact\/\">Contact us today<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Why Now is the Time for Price Optimization While many B2B leaders grapple with margin decline, revenue leakage, and reporting challenges, their more commercially focused peers are turning their companies into real-time profit machines. How? With price optimization software. Price optimization is a technology that uses data analysis and algorithms to determine [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-62839","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Now is the Time for Price Optimization | PROS B2B<\/title>\n<meta name=\"description\" content=\"Discover why price optimization is essential\u2014maximize margins, adapt to market shifts, and meet rising customer expectations with real-time pricing insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/b2b\/guide-why-now-is-time-price-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Now is the Time for Price Optimization\" \/>\n<meta property=\"og:description\" content=\"Discover why price optimization is essential\u2014maximize margins, adapt to market shifts, and meet rising customer expectations with real-time pricing insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/b2b\/guide-why-now-is-time-price-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS B2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T16:07:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/b2b\/\/wp-content\/uploads\/2025\/04\/Uberflip-Thumbnail_Why-Now-it-the-Time-for-Price-Optimization-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/guide-why-now-is-time-price-optimization\\\/\",\"url\":\"https:\\\/\\\/pros.com\\\/b2b\\\/guide-why-now-is-time-price-optimization\\\/\",\"name\":\"Why Now is the Time for Price Optimization | PROS B2B\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/guide-why-now-is-time-price-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/guide-why-now-is-time-price-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pros.com\\\/b2b\\\/\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Uberflip-Thumbnail_Why-Now-it-the-Time-for-Price-Optimization-1.jpg\",\"datePublished\":\"2025-04-15T16:50:46+00:00\",\"dateModified\":\"2025-05-12T16:07:08+00:00\",\"description\":\"Discover why price optimization is essential\u2014maximize margins, adapt to market shifts, and meet rising customer expectations with real-time pricing insights.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/guide-why-now-is-time-price-optimization\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pros.com\\\/b2b\\\/guide-why-now-is-time-price-optimization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/guide-why-now-is-time-price-optimization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pros.com\\\/b2b\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Uberflip-Thumbnail_Why-Now-it-the-Time-for-Price-Optimization-1.jpg\",\"contentUrl\":\"https:\\\/\\\/pros.com\\\/b2b\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Uberflip-Thumbnail_Why-Now-it-the-Time-for-Price-Optimization-1.jpg\",\"width\":870,\"height\":473},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/guide-why-now-is-time-price-optimization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pros.com\\\/b2b\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Now is the Time for Price Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pros.com\\\/b2b\\\/#website\",\"url\":\"https:\\\/\\\/pros.com\\\/b2b\\\/\",\"name\":\"PROS\",\"description\":\"AI-Powered CPQ, Dynamic Pricing, &amp; 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