Press Release

PROS Revenue Management Sets Sights on Hospitality Industry Events in Austin

HOUSTON, June 17, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced plans to participate in two of the hospitality industry’s largest events, which are collocated this year in Austin, Texas. The Hospitality Sales & Marketing Association International (HSMAI) and Hospitality Financial Technology Professionals (HFTP) are sponsoring simultaneous events in the Texas capital, where PROS will be out in full force to meet new and existing customers. Both events are scheduled at the Austin Convention Center. The HSMAI one-day event opens on June 20, one day in advance of HFTP’s HITEC conference, which runs through June 23.

The PROS Hotel Revenue Optimization Solution™ incorporates the most powerful and advanced optimization and forecasting methodologies available to drive significant revenue increases that range from three to six percent. Coupled with PROS scalable architecture, its streamlined customer implementation and proven success, the solution represents the next wave in revenue management for the industry. PROS plans to demonstrate its capabilities in Austin.

The HSMAI Revenue Optimization Conference offers a one-day interactive program featuring thought leaders covering the latest industry trends and best practices, with experts and practitioners who will address opportunities and challenges in the hospitality industry.

HITEC – where hospitality meets technology – showcases networking, education and the industry’s latest technologies that address revenue management opportunities for financial and technology professionals in the hospitality industry. PROS will be located in booth 1114.

“Our hospitality customers gain significant value from PROS solutions and the prescriptive guidance that delivers substantial revenue increases,” said PROS Senior Vice President John Billings. “Our high-performance, highly scalable architecture provides detailed forecasting and ‘what-if’ analysis to help customers make informed pricing decisions with accuracy and confidence. We plan to showcase PROS solutions with both new and existing customers who are key decision makers at these industry events.”

To learn more about both tradeshows, visit the PROS website at



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