Airline Ancillary Revenue Optimization
with PROS Merchandising

Passengers want personalization and they want it from any device. Know your traveler, understand their journey and upsell for big ancillary revenue boosts at any point.

 

Launch the Total Travel Experience


Optimize ancillary revenue and deliver a personalized, omnichannel retail experience

From extra baggage to extra legroom seats. From economy to business to first class. Accelerate ancillary revenues and increase conversion using rich content for a superior shopping experience across direct and NDC airline distribution channels.

The airline industry is rapidly changing to meet customer demands. By offering lower airfare ticket prices, airlines can attract a wide market of budget travelers. They can turn a profit by charging additional fees for ancillary services, such as checking luggage, seat reservation, on-demand entertainment, and in-flight food. Optimizing ancillary revenue is vital for airlines looking to beat competitor ticket prices while also increasing their bottom line.

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To stay competitive and increase ancillary revenue, airlines must differentiate their online and mobile experience from start to finish

PROS Merchandising gives you the power to optimize offers and provide a custom experience for diverse travelers. Increasing ancillary revenue starts with understanding your customers. Using data-backed insights and machine learning airlines can learn from customer purchasing behavior and recommend dynamic offers and prices to customer segments.

Comprehensive Services and Bundles Management

PROS Merchandising hands you the tools to design offers with ancillaries and limitless opportunity to experiment. Now you can control conditions based on market, fares, flight, passenger type or service demand. Customize further by applying discounts, offering promo plans and limited bundles to match market context.

  • Differentiate offers with multiple rich content options.
  • Price dynamically according to purchase context.
  • Bundle and personalize offers to passenger profile.
  • NDC compliance across channels.
  • Compatibility with ATPCO Fares & Services.

PROS Airline Ancillary Revenue Optimization is Built on AI

Imagine a smart-science sixth sense into a flyer’s willingness-to-pay. Imagine perfecting your offers through real data to upsell, cross-sell and intelligently offer à la carte services and bundles. Lay the foundations of profitable ancillary strategy, powered by science.

  • Deliver the future of airline shopping today, fueled by artificial intelligence.
  • Equip your airline to enter the digital economy fully optimized as a dynamic retailer.
  • Ensure your airline can capitalize on every new channel by intelligently shaping offers.
  • Build unprecedented customer loyalty by scientifically intuiting who flies and what they want.
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Eine Billion Transaktionen pro Jahr.

 

Die PROS-Cloud wird weltweit im Rahmen eines von Microsoft Azure gehosteten SaaS-Modells (Software-as-a-Service) bereitgestellt. Ihre Infrastruktur ist in SOC2-zertifizierten Rechenzentren untergebracht und bietet die Sicherheits- und Verfügbarkeitsfunktionen, die Sie von einer geschäftskritischen Anwendung erwarten – inklusive Disaster-Recovery-Zentren.

Mehr über Sicherheit bei PROS Mehr über die PROS-Cloud
Die PROS-Cloud und Sicherheit

Mehr als sicher
Konform mit der DSGVO, SSAE16 SOC 2 Typ 2, ISO 27001 und der Cloud Control Matrix der Cloud Security Alliance.

Skalierbar
Flexibel konfiguriert, um Ihre Leistungsanforderungen zu erfüllen, und für eine hohe Verfügbarkeit konzipiert.

Nahtlos integrierbar
Lässt sich in hoch individualisierte Unternehmenssysteme wie ERPs und CRMs integrieren.

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