Gain Flexibility and Control Across Every Sales Channel

Now more than ever, airlines face the pressure to reduce costs while simultaneously scaling offers across multiple channels to bring passengers back on board. By leveraging tools that allow distribution teams to create and distribute flexible offers based on channel or passenger attributes, airlines can regain control of their products and reduce dependency on legacy systems.

Lower Distribution Costs and Expand Reach Across All Your Channels

Distribution teams are challenged to reduce the cost of customer acquisition, but at the same time are looking to push diverse, personalized offers to potential passengers and increase conversion. Airlines want to expand their reach across new channels, reap the benefits of NDC to provide full and rich offers, and create a transparent shopping experience for their customers. With a comprehensive shopping and pricing engine, distribution teams can regain control of all the channels they operate in and drastically improve the shopping and booking experience.

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The Leading Platform for Digital Retailing Across Direct and NDC Channels

What Digital Teams Can Expect:

  • Reduced cost of sale

  • Increased conversion and upsell opportunities

  • 50% improvement in response times

  • High offer bookability

Streamline Distribution Across Your Airline with PROS

Pricing & Shopping

Regardless of the channel, distribution teams need to manage complex and comprehensive selling scenarios and a variety of shopping applications. Without a powerful pricing and shopping engine behind the scenes, airlines cannot meet the needs of more complicated and increasing requests shopping.

  • Push richer offers across both direct and indirect channels.
  • Drive revenue optimal channel strategies across metasearch while managing search volumes.
  • Ensure tight integration across revenue management, availability, and distribution strategies.
  • Create, but also deliver dynamic pricing through channels and supported by distribution strategies.

Airline Dynamic Pricing

Deliver pricing with full flexibility and control based on your passenger’s true willingness-to-pay, by going beyond business rules and manual interventions. By taking advantage of the right availability strategies and employing science-based approach to dynamic pricing, revenue management teams can go beyond the 26 filed price points.

  • Create more relevant offers by adjusting offers and pricing in real-time based on the passenger segmentation or attributes.
  • Combine science-based approach across revenue management, availability, and shopping, for more consistent, revenue optimal offers. 
  • Deliver the right price, at the right time, across all of your distribution channels with an integrated dynamic pricing engine.

Ancillary Merchandising

Increase revenue from ancillary services and drive upsell opportunities throughout the customer journey. Now more than ever, airlines need to increase revenue per passenger beyond the seat and drive customer satisfaction through personalized, dynamic offers.

  • Offer personalized ancillaries throughout the shopping and booking journey across both direct and indirect channels.
  • Apply flexible retail approaches with rich media, like images and video, to increase conversion rates.
  • Manage a catalog for the creation and distribution of ancillary products through robust and flexible configuration capabilities.

Bundling & Segmentation

To win a passenger, consistency is key. Present a single view of the offer across fare, seat, and ancillaries that is tailored to the passenger based on search context, channel, and customer segmentation. With robust, bundling and unbundling capabilities, distribution teams can dynamically create offers and distribute them across both direct and NDC channels.

  • Apply flexible pricing techniques to enhance upsell and cross-sell through dynamic bundling of products and services.
  • Incorporate AI-based personalization and pricing (based on willingness-to-pay) to advance ancillary purchases and revenue.
 

Deliver Winning Retail Strategies to RM, Sales, and Retail Teams

Thanks to the powerful offer management capabilities distribution teams can effectively support exceptional shopping and selling experiences, increasing passenger conversions and revenue for your airline.

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An Architecture to Drive Today and Tomorrow’s Retail Experiences

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  • Airline.com
  • Mobile
  • NDC API
  • GDS
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  • Revenue Management

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  • Dynamic Pricing

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  • Ancillary Merchandising

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  • Bundling & Segmentation

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  • Group and Corporate Sales

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  • Pricing & Shopping

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  • Digital Retailing

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  • Booking, Ticketing, & Servicing

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  • Revenue Management

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  • Dynamic Pricing

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  • Group Sales

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  • Booking, Ticketing, & Servicing

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  • Pricing & Shopping

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  • Ancillary Merchandising

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  • Bundling & Segmentation

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  • Digital Retailing

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  • Dynamic Pricing

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  • Ancillary Merchandising

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  • Bundling & Segmentation

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  • Pricing & Shopping

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  • Revenue Management

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  • Group Sales

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  • Digital Retailing

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  • Booking, Ticketing, & Servicing

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  • Ancillary Merchandising

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  • Pricing & Shopping

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  • Digital Retailing

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  • Booking, Ticketing, & Servicing

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  • Revenue Management

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  • Dynamic Pricing

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  • Bundling & Segmentation

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  • Group Sales

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The Power of PROS Smart Science

By bringing together 30-years of practical experience in pricing, cutting-edge science and strategy, into an AI platform you can trust, PROS empowers Airlines to dynamically deliver highly personalized offers fit for every shopping and selling scenario.

  • Tailored to your business and industry needs

    by customizing further the smart algorithms (“Bring Your Own Science”)

  • Applies unique customer and segment characteristics

    in RM recommendations, delivering a price based on your customer’s willingness-to-pay

  • Ensures tangible results

    customers often quickly achieve 2-3% revenue lift, accelerated conversion rates and improved team productivity.

Best-in-Class Performance, Scalability and Data Security

Understanding how vital protection and availability of business information for organizations is, PROS places highest priority on performance, security and data privacy. By embracing best technology practices and internationally recognized standards, PROS helps companies to keep the business running without interruptions, mitigate risks and achieve highest protection against cyber-attacks, protecting their competitive advantages on the market.

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The PROS Cloud

Designed with powerful capabilities to ensure business continuity, flexibility, and performance, the PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.

More about PROS Cloud

  • Built to Outperform and Scale

    Configured with elasticity to meet your performance requirements, architected for high availability.

  • Seamlessly Integrates to Your Technology Stack

    Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.

  • Beyond Secure For Business and Customer Data

    Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.

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