The 14th Annual EPP European & Global Pricing Forum

Brussels, Belgium

Register Now!

About the Forum

The 14th Annual EPP European & Global Pricing Forum is the “must go” pricing event for pricing executives. It is the only global pricing and profit optimization conference that gives you the opportunity to learn, interact and network during 3 days of workshops, expert presentations, panel sessions, roundtable discussions, an innovative showcase start-up session and an unforgettable evening event – a great exhibition area, showing the latest technology – and many more networking activities.

EPP Pricing Platform Logo

Join PROS at The 14th Annual EPP European & Global Pricing Forum


PROS Workshop:

Designing an Intelligent Approach to Pricing through Systems, Science, and Organizational Habits

PROS Speakers:
Valerie Howard, Solution Strategy Director, PROS, Inc
Justin Silver, PhD, Manager, Data Science and Research, PROS, Inc

In working with Fortune 50 companies to $100M organizations, we have seen that very few have intentionally designed the pricing habits within their organizations. In this workshop, we will help you to assess how your current pricing habits align to your organization’s strategic intentions. Using this assessment, we will then consider various approaches to how you can evolve your pricing systems with segmentation-based optimization, real-time price calculation, and artificial intelligence. We will then give you a pragmatic way to get started with data science and help you to consider how to calm the concerns of detractors skeptical of a scientific approach.

What They’ll Learn:
  • How multi-billion dollar organizations have transformed their approach to pricing and what they have gained by doing so
  • How to assess the alignment of the pricing habits and systems you have today
  • How to evaluate the various segmentation models you can use to predict buyer willingness to pay
  • How to address the common concerns of skeptics and status quo proponents
Join PROS speaker for a plenary session:
The Future of Pricing in the Digital Economy

Valerie Howard, Solution Strategy Director at PROS
Join this session to learn how expert pricing teams are using AI to move their attention beyond transactional price reviews to focus on the refinement of strategic pricing models. Hear how pricing teams gained executive influence by freeing themselves from reactive price exception reviews to deliver insight into what customers really value.

Attendees will:

• Hear the latest research on what B2B buyers really want and are willing to pay for
• Learn how leading businesses are using AI to continuously improve their price models
• Discover how a scalable, high-performance cloud solution frees pricing teams to focus on price strategy
• Learn the essential elements to success for tomorrow’s pricing teams

Register now!

About PROS's Speakers

Valerie Howard speaker black and white headshot
Valerie Howard

Solution Strategy Director

Justin Silver headshot
Justin Silver

PhD, Manager, Data Science and Research

PROS Pricing: Summer's Hottest
Pricing Software

G2 Crowd ranks PROS as this summer’s #1 pricing software.

Learn more about PROS Price Optimization & Management