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4 Tips For Better Social Listening

Kaya Ismail,

For brands that want to improve their current offerings, get or stay ahead of the competition, and predict their customers’ wants, it’s necessary to be monitoring trends in the market. For many marketers, social listening offers the perfect avenue for finding out more about what’s trending in their industry and what’s popular among their customers.

But social media isn’t the only place you can monitor trends. “I follow current business and world trends via the WSJ, The Economist, NACD (National Association of Corporate Directors) blogs, articles, plus World Economic Forum content and research,” says Katrina Klier, CMO at Houston-TX-based PROS. Such industry-related blogs and research firms can provide lots of valuable information about the most relevant topics affecting your industry.

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