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Assessing the Near-Term Future of Airline Booking

Michael Wu,

As we close out the year with another surge in Covid-19 cases, it’s clear there are many questions left around what a short-term and long-term airline recovery will look like. While the holiday season is off to a rough start, with the U.S. Centers for Disease Control and Prevention urging Americans not to travel for Thanksgiving, not all hope is lost. In fact, one predictive model shows that we could see a significant recovery for airline bookings as soon as in the next three to six months.

About eight months ago, AI-based data intelligence firm PROS assembled a Covid Taskforce to help airline customers cope with the pandemic. By combining opt-in demand data from about 20 global airline participants, we’ve created a global predictive model that will more accurately forecast when and how bookings will return. This model is truly unprecedented—airlines are hypercompetitive, and because their margins are so thin, many have been unwilling to share data in the past.

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