Press Release

Cummins Turns to PROS Pricing Software to Help Drive Profitable Growth

Industry experience, comprehensive solution, and innovative technology keys to decision

HOUSTON, Feb. 3, 2011 – PROS (NYSE: PRO), the world leader in business-to-business pricing and margin optimization software, today announced that Cummins, Inc., makers of engines and related technologies, selected PROS during the fourth quarter of 2010 to help drive innovation and support corporate goals through the implementation of a new pricing strategy.

Ranking 206 among Fortune 500 companies, Cummins designs, manufactures, distributes and services engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.

“We needed a partner that understands and can help us manage the fluctuating conditions in our markets,” remarked Rafael Dorador, executive director of global parts sales at Cummins. “PROS has the expertise and technology to help us implement a pricing strategy that provides operational agility and enables us to maximize profitability.”

Cummins will leverage the value of prescriptive pricing embedded in all three advanced pricing modules of the PROS Pricing Solution Suite, including Scientific Analytics, Price Optimizer, and Deal Optimizer. The three modules work seamlessly together to support the entire pricing lifecycle, from identifying pricing opportunities, to setting pricing strategies, to executing optimized prices.

“We are honored that Cummins has chosen PROS as their pricing and margin optimization partner,” said Chris Jones, PROS chief sales officer. “PROS has an unparalleled track record for delivering state-of-the art, prescriptive pricing systems that improve the financial performance of global companies, like Cummins.”

The PROS solution will enable Cummins to set better prices, implement better processes and make better pricing decisions:

  • Provide sales reps with prescriptive price guidance and product recommendations on negotiated transactions
  • Empower Cummins to set the right price for the right product at the speed of business based on current and relevant market information
  • Execute an agile pricing process across more than 100,000 highly competitive parts

“Manufacturers are faced with making accurate, timely pricing decisions for tens of thousands of products distributed through thousands of dealer outlets,” explained Tim Girgenti, chief marketing officer at PROS. “The power of prescriptive pricing from PROS is that we give customers the confidence to quickly and easily make pricing decisions that lead to increased revenue and profitability, greater competitiveness, and enhanced business agility.”

About Cummins

Cummins Inc., a global power leader is a corporation of complementary business units that design, manufacture, distribute and service engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems. Headquartered in Columbus, Indiana, (USA) Cummins serves customers in approximately 190 countries and territories through a network of more than 500 company-owned and independent distributor locations and approximately 5,200 dealer locations. Cummins is # 206 on the Fortune 500 and is traded under CMI on the NYSE.


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