Latest PROS Software Release Delivers Enhanced Prescriptive Pricing Capabilities for Business-to-Business Organizations

HOUSTON, August 2, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced innovations to its PROS Pricing Solution Suite. Based on customer feedback from its business-to-business vertical markets – manufacturing, distribution and services – the innovative enhancements provide prescriptive pricing guidance, adding increased speed and agility to help improve revenue and profitability.

“With each new release, our goal is to deliver extraordinary value and immediate impact for our customers,” said PROS Senior Vice President, Products, Oscar Moreno. “PROS puts the power of prescriptive pricing directly into the hands of our customers, with better pricing, better processes and better decision-making tools that deliver tangible, sustainable business results. Our customers gain crucial insights that give them even greater confidence for competing – and winning – in today’s global market place.”

Key enhancements include the following:

• Goal-driven analytics link pricing strategy to corporate performance: Executives can now understand in real-time how pricing strategies and actions are contributing to business goals, with goal-driven analytics that provide an early-warning system on risks to revenue and margin targets.
• Cost-change alerts protect profitability: In today’s volatile markets, unexpected cost changes can significantly impact deal margins. PROS new alerts signal customers when cost changes occur, allowing them to protect margin goals by proactively taking corrective actions to protect profitability.
• Superior price scenario modeling targets business goals: With PROS, companies can model and compare ‘what if’ scenarios to gain a clearer view of how to reach specific business targets for maximizing volume, margins and revenue.
• New segmentation management simplifies pricing analysis: Companies gain greater flexibility and control to easily update segmentation models. A single click allows customers to add, modify or delete new regions, product sets or other business attributes, which results in greater business agility.
• Pricing updates at the speed of business: Companies in commodity-driven markets use indices and other market drivers that change by the minute, so pricing must reflect these conditions to prevent profit leaks. With PROS, pricing managers can now set intraday pricing down-to-the-minute to support the speed of their business operations.

The PROS solution suite includes PROS Scientific Analytics™, PROS Price Optimizer™ and PROS Deal Optimizer™. The three software modules seamlessly work together to support an organization’s pricing lifecycles, from identifying pricing opportunities, to optimizing and executing pricing strategies and sales quotes.

To learn more, visit the website at www.prospricing.com.