Nearly Half of B2B Buyers Tell PROS Survey They’d Pay 5% Extra to Get Pricing Instantly

By Shane Schick | B2B News Network

While a majority of B2B buyers say they still want to deal with sales reps for complex configurations and special pricing, 48 per cent told a survey from PROS they would spend five per cent more to get pricing information right away, and most don’t want to wait more than two hours to hear back from a vendor.

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B2B Buyers Demand Personalization Above All Else, Study Finds


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