Personalizing – Not Just Digitizing – The B2B eCommerce Experience


As the B2B commerce landscape innovates, it is continually after that “Amazon-like” experience forged in the consumer commerce world.

But for B2B vendors and suppliers, the unique needs of corporate customers cannot be ignored, making a consumer-like buying experience particularly complex.

Pricing and payments are two key areas that tend to look vastly different in the B2B world than in the consumer arena.

While online shoppers can visit digital marketplaces like Amazon and obtain list prices for millions of products, for businesses, the price displayed isn’t necessarily the price a buyer is going to pay. According to John Bruno, vice president of commerce strategy at PROS, this means significant complexity for suppliers that are looking to finally take the leap to the digital sales landscape.

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