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SalesTechStar Interview with John Bruno, Vice President, Commerce Strategy at PROS

Paroma Sen,

Creating a balanced product and marketing fit while addressing today’s sales and marketing challenges can be challenging sometimes; John Bruno, Vice President, Commerce Strategy at PROS shares a few tips in this chat:

Hi John, welcome to SalesTechStar! We’d love to hear about your journey through the years in tech…
My journey in the tech world has been somewhat of a winding road, constantly going back and forth from being hands-on with technology to driving strategy around it. In my current role, I straddle the line between marketing, go-to-market strategy, and product, but in the past, I’ve been the head of product for a SaaS eCommerce platform, an industry analyst, and advisor for the eCommerce and B2B sales technology markets. At one point, I even served internal technology roles like driving services operations for large publicly traded software companies. To put it simply, my passion is finding ways to solve the most difficult real-world problems with technology.

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