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The New Rules: Listen, Personalize, Engage

Geoff Webb,

Digital transformation is top of mind for organizations, with the goal of delivering better customer experiences. But the rules of relationships have changed for B2B businesses. By listening, personalizing and engaging with customers, B2B organizations can transform how they meet customer needs.

While marketing organizations have made incredible strides in the personalization of experience, with dynamic delivery on their websites, highly focused content, and lots of highly engaging video, the experience is still very one-way, and can sometimes dissolve into generic product offerings and packages that may, or may not, meet customer needs and expectations. And those expectations are changing fast.

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