Issue link: https://pros.com/learn/i/1020089
P R O D U C T G U I D E PROS Group Sales Optimizer | 1 Accelerate Group Sales and Revenue with Dynamic Pricing Group Sales Optimizer M A R K E T S I T UAT I O N Now, more than ever, airlines are looking to accelerate revenue and identify new sources to grow market share and profitability. For many airlines a key differentiator and revenue driver is group travel as well as maintaining the relationships with tour operators and travel agencies. Not only does it provide a large revenue source but can also be a core differentiator in hypercompetitive markets. In recent years, many of these airlines are re-evaluating operations and internal systems to limit costs and create efficiencies. Revenue Management leaders as well as Group Sales leaders are looking to find new approaches to create better offers, upsell related services, and take control of the many different channels where group offers are sold. Airlines that can provide a differentiated experience when it comes to groups can better compete, drive revenue, and quickly gain market share. B US I N E SS C H A LLE N G E S To drive an improved customer experience and optimize revenue across the channels and markets they operate in, airlines are now forced to do a lot more with a lot less resources. In addition, legacy technologies that were once powerful mission-critical systems are now hampering the adoption of essential approaches such as dynamic pricing and the use of AI that enable airlines to sift through tremendous data and create personalized offers. These challenges are even more acute when it comes to group revenue management and sales. Group sales-specific problems: • Uncertainty around the quality or accuracy of pricing to ensure it is driving revenue for the overall business • Maintaining and growing relationships with key channels, like travel agencies to drive passenger volume and revenue • Reducing long quote turnaround times stemming from tedious, often manual processes • Coordinating group policies for both sales and revenue management • Lack of a single system and data source for all purchasing and ticketing transactions