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RM_Advantage_Product Guide_Final_

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PROS Revenue Management Advantage & Real-Time Dynamic Pricing | 3 PR O D U C T G U I D E How PROS RM Advantage Works: Key Capabilities for Maximized Revenue and Productivity Gain Confidence Through Proven Forecasting and Network Optimization Even during extreme volatility, revenue management leaders need the right set of tools to determine the right price, for the right customer, at the right time. PROS RM Advantage is built on proprietary Bayesian forecasting methodology developed specifically for forecasting passenger demand. What differentiates our approach to forecasting is the ability to establish correlation between different parts of the booking curve, using booking data from flights yet to depart, weighing recent observations stronger, and automatically capturing seasonality. PROS RM Advantage also determines the optimal inventory controls used by the airline's inventory system with proven optimization technology that determines the fare mix to maximize revenue lift on every departure. RM Advantage generates revenue-optimal bid price controls and leg/segment allocations along with decision support to make the best choices for the business,

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