PROS Revenue Management Advantage & Real-Time Dynamic Pricing | 4
PR O D U C T G U I D E
Gain Agility With Price Centric
Approach to Fare Valuation
In volatile pricing environments, revenue
management teams need to frequently file fare
changes. Fare structures also change quickly due to
competition and market forces. By utilizing the most
up to date pricing data, PROS RM Advantage can
quickly react and adjust to changes. This greatly
reduces the need for influences and manual
intervention – meaning more accurate fares and
greater revenues..
Predict Price Sensitivity
With Willingness-to-Pay
PROS RM Advantage gives airlines the power of
willingness-to-pay forecasting and optimization to
automatically adjust the available fare to account for
potential buy-down behavior. The solution focuses on
using the value of passengers that have booked rather
than using the class code of the booking. It is a critical
first step to continuous pricing and dynamic pricing – a
true differentiator for airlines to stay innovative and
ahead in competitive environments.
