Issue link: https://pros.com/learn/i/1125868
4 By moving to a modern, AI-enhanced manufacturing selling solution, organizations can achieve a powerful competitive boost throughout the manufacturing process, from product planning to resilient relationship building. Rather than building a series of unintegrated tools, PROS created the PROS Platform, a single platform that delivers insights about trends in buyer behavior and needs of the manufacturing industry, consistently and clearly to every stakeholder and across every platform and function. The PROS Platform powers the agility, scale, and consistency that manufacturers need, while also enabling the AI to extract deeper, more meaningful insights from a richer and more complete data set than any other approach can deliver. This enables manufacturers to execute a more informed and intelligent selling process customized for every customer which details the products they will need, not the ones they previously needed. Manufacturers who leverage the PROS Platform will be better positioned to compete in this new digital paradigm where exceptional customer experience is paramount. It is not just AI technology that makes a difference. Of course, without AI, a modern manufacturing sales process would be terribly slow and likely to miss critical market and customer signals. It must be more than tech; the innovations need to be part of a larger shift that benefits the whole manufacturing journey. To successfully transform the end-to-end sales process and create a better ordering experience for customers, distributors, and dealers, manufacturers must now focus on solving these common industry challenges. The Move to Smart Selling