4 Tactics to
Master Airline
Merchandising
Steps that Improve Airline
Merchandising Strategies and
Increase Ancillary Revenue
1 4 Tactics to Master Airline Merchandising
TIP SHEET
The industry undoubtedly is experiencing one of the most challenging
times to survive and rebound stronger. Now, more than ever, ancillary sales
are crucial to restoring airline revenue and financial stability.
A couple of decades ago low-cost carriers transformed airline
eCommerce, moving the industry away from traditional airline
fare distribution and closer to retailing. The reality today is that
carriers must adopt more innovative and diversified
merchandising techniques to remain competitive and increase
revenue per passenger. However, not all airline merchandising
strategies are alike: markets and passengers are different across
preferences and consumption habits change constantly. Some
carriers see more sales potential in bundling and unbundling
capabilities, while others seek to maximize revenues through
diversified bagand seat strategies.
Control and flexibility to experiment with the lowest level of
detail and a new way of thinking open the endless world of
revenue opportunities through airline merchandising.
