INDUSTRY
BRIEF FOR
MANUFACTURING
INDUSTRY
B2C Expectations
Are Bleeding Into B2B
Furthermore, these buyers indicated having very favorable feelings toward
technology-driven personalization and engagement.
5
When asked about their purchasing habits
7
:
33% claim more than half of their
purchases are now processed
through digital platforms.
33
%
49% expect that within two years
more than half their purchases will
be completed digitally.
49
%
71% agree that self-serve ordering has
allowed them to execute orders more
efficiently.
.
71
%
72% agree that personalized offer
recommendations have enabled them
to get more value from their vendors.
72
%
74% said they do online research
when they need more information on a
product.
.
74
%
72% said they have greater loyalty
for products that have rationality in
pricing across different channels.
61
%
