INDUSTRY
BRIEF FOR
TECHNOLOGY
INDUSTRY
In every technology vertical, companies are in the midst or on the brink
of far-reaching digital transformation that radically affects the pricing,
sales, and buying processes. The scope of change required has many
organizations wondering where to focus.
When it comes to digital transformation, the sales process is the best place to kick things off. At its core, transforming the sales
process is about transforming the buyer's experience. Delivering a quick, optimized, and exceptional customer experience should
be priority one for tech companies, but digitization efforts often don't reflect that prioritization.
Not only will digitally transforming the sales and pricing process from end to end lead to healthier margins and increased market
share, but it's a far better defense against market-disrupting competitors than dropping prices. Tech companies who digitize
pricing and sales processes rather than caving to downward pricing pressure will enjoy a notable first-mover advantage.
How Tech Companies
Can Up Their Game
3 Actions to Thrive in The New Normal
In the digital era, tech companies must create an exceptional omnichannel buying experience to
stay ahead of their competition and effectively execute their pricing strategy.
1
Ensure Consistent Customer
Experience Across All Buyer
Touchpoints
2
Prioritize
Cross-Organizational
Alignment
3
Leverage New Technologies
to Improve Sales
& Pricing Processes
6
