Tip Sheets

3 Reasons You Can't Ignore Your Revenue Management's UX 1 3 Reasons You Can't Ignore Your Revenue Management's UX TIP SHEET Revenue Management leaders need to think about user workflows when choosing an RM system. The Analyst's Work Directly Delivers Value Analysts spend a lot of time translating business decisions into business controls in the Revenue Management system. It is important for airlines to use the most advanced technologies to reduce the time spent navigating a complex RM system when analysts should be focusing on more strategic activities instead. Interacting with the system – instead of simply letting it make automated decisions – is necessary for several reasons. 1 Ignoring the importance of UX in business applications has consequences, and Revenue Management is no exception. The value of a sophisticated Revenue Management user interface should be just as important as other considerations such as the science powering the solution, the agility of the product in complex business environments and support from the vendor's professional services. Here are three reasons why you can't afford to ignore your Revenue Management's UX: • Human expertise • System fine-tuning • Commercial strategy There is no doubt that as time passes, analysts will spend more time on the commercial strategy and less time on the technology weaknesses. But for the time being, not all of these problems have obvious solutions, and we must be realistic and see how valuable analysts are today; this value will increase if analysts are further empowered. Industry studies mention that 3% of an airline's revenue – which is nearly half of the value delivered by Revenue Management – comes from analysts' actions. If analysts are hired to deliver value, then a productivity improvement is a way for airlines to virtually employ more analysts. These analysts in turn create more positive controls on flights, which leads to revenue improvements.

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