Product & Solution Information

Transforming Pricing and Selling in the Telecommunications Industry

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About PROS PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure, and sell their products and services in an omnichannel environment with speed, precision, and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. Visit Our Website pros.com/industries/hi-tech-hardware-software/ Talk to an Expert +1-713-335-5105 | info@pros.com pros.com Want to Learn More? EXECUTIVE BRIEF FOR TELECOMMUNICATIONS INDUSTRY Copyright © 2020, PROS Inc. All rights reserved. This document is provided for information purposes only and the contents hereof are subject to change without notice. This document is not warranted to be error -free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. The Cost of the Status Quo Between cost volatility, manual processes, static segmentation, ineffective change management, and the overall impact of overrides, PROS is finding margin leakage of 2-3%. According to Gartner, companies who invest inpricing systems can expect: 1-5% revenue increase 2-10% margin increase 20% lifetime value increase 80% reduction in manual discount approvals. 2 How much is the status quo costing you? Solutions in Action European Telecommunications Provider A €12B telecommunications company that serves 23M consumers and businesses. • Reduced new product launch time from 8-24 weeks to 2-8 weeks. • Established a reliable, multi-channel platform supporting over 2,000 concurrent users across eCommerce, retail, and call-centers, meeting performance targets, and maintaining 99.9%+ uptime. • Improved product catalog maintenance and updates, including 166,000 configurable software objects for 250 price plans. • Unified ordering and billing systems, eliminating multi-currency errors. • Ensured consistency of product offerings between channels, improving the overall customer experience. • Gained ability to quickly respond to competitor's offerings. Internet and Cable Service Provider A U.S. cable company serving more than 730,000 customers in 19 states with cable television, telephone, and high-speed Internet service. • Decreased time-to-change product and service offers from 2 weeks to 2 days. • Reduced quote times from 6.5 days to 1 day. • Introduced personalization by enabling local offers and promotions. • Improved renewal and cross-sell/upsell (i.e. Triple Play) processes. • Reduced time-to-market for new products and services. • Automated sales cycles from lead-to-revenue resulting in sales uplift. 1 - https://customergauge.com/benchmarks/blog/ telecommunications-nps-benchmarks-and-cx- trends#:~:text=The%20telecommunications%20 industry%20has%20long,NPS%C2%AE%20 Benchmarks%20Report%202018. 2 - 2019: Gartner Market Guide for B2B Price Optimization and Management Software

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