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Document Number: U128 September 2020
sales and billing in the workflow, CPQ technology serves as an ideal stepping stone for
organizations looking to integrate CRM and ERP. With this in mind, we expect the already
strong demand for CPQ technology to grow as organizations of all sizes, beyond typical
mid-market and large enterprises with complex product offerings, look to invest in CPQ
technology. To be successful, vendors must deliver a CPQ solution that is tightly integrated
(natively or via APIs/connectors) with CRM and ERP applications and can be deployed and
adopted quickly without significant lag time. Companies like Apttus, Salesforce, Infor,
Oracle, DealHub, and PROS have demonstrated track records of delivering value-add CPQ
solutions with positive ROI.
