www.pros.com
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The PROS Platform
The airline business has
changed forever —
grappling with the
effects of a global
pandemic that shutdown
travel and tourism
around the world.
Though data is constantly shifting due
to changes in government restrictions
and travel policies, industry experts
such as the International Air Transport
Association (IATA) have predicted
airlines will continue to burn cash into
2022 and will not see the high mark of
travel demand equivalent to 2019 for
another three to four years.
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I N T R O D U C T I O N
To survive the next few years of uncertainty, airlines will need to be laser focused
on reducing costs, raising liquidity, and adopting profitability-driven growth.
Airline leaders have a unique, but difficult, opportunity to create a sharper and stronger
recovery. To do so, they must increase productivity, streamline technology investments
that will drive the customer experience and bring passengers back, while also evaluating
long-term growth and short-term stability.
