SOLUTIONS
BRIEF FOR
CHEMICAL
INDUSTRY
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To successfully revolutionize the pricing and sales process, organizations must focus their attention on three
critical areas to achieve success in the new digital paradigm. Each of these three strategic elements delivers crucial
capabilities, but in tandem, they fundamentally change a company's ability to meet the challenges and opportunities
of an evolving marketplace.
Ensure Consistent Customer Experience Across all Buyer Touchpoints
Customers can, and will, interact with your business through multiple channels, so it is imperative to support
the buyer's ability to move freely between online and offline touchpoints.
Drive Cross-Organizational Alignment
You must align efforts across marketing, pricing, sales, eCommerce, and support processes to
better understand your customers' needs and ensure you offer the right product at the right price
for each customer. These functional areas are critical to driving an improved sales process.
This requires building a consistent, data-driven view of your customers and your product and pricing data,
as well as a selling workflow.
Leverage New Technologies to Improve Sales and Pricing Processes
Businesses need to prioritize systems that are cloud-first with modern, flexible architectures designed for
scalability and reusability that prepare your business for delivering intelligent and personalized experiences.
By focusing your digital transformation on key buying and selling capabilities you can maximize your quote-
to-cash process and drive margin and profit.
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Three Ways Businesses
Must Evolve
