Land O'Lakes was recommended to PROS
as a top - notch collaborator with the ability
to bring their buying and selling cycles
together in a multiplatform environment.
• PROS provided the analytics and actionable
insights directly within the company's
multiplatform environment.
• PROS enabled more dynamic pricing
capabilities, including elasticity, so they could
better understand how customer demand
responds to changes in pricing.
• The PROS partnership helped Land O'Lakes
identify opportunities to improve customer
relationships and provide the most value for
its products and services.
Land O'Lakes wanted a scientific approach
to pricing methodologies and capabilities to
improve margins and offer customers a
modern, consistent, and convenient
eCommerce experience.
• Relying on legacy systems and spreadsheets
for pricing operations resulted in a slow and
inconsistent experience for customers .
• The teams needed a way of efficiently
managing over 20,000 SKUs across numerous
combinations of channels and pricing.
• To meet the demands of an increasingly
digital - first customer base, the company
wanted easy - to - use eCommerce portals for
offering promotions, securing agreements,
and inserting dynamic pricing into their
buying and selling process.
Website:
www.landolakes.com
Headquarters:
Arden Hills, MN, USA
Number of employees:
9,000
Founded: 1921
Industry:
Food & Consumables
Revenue: $16 billion
Before With PROS Outcome
Improved time - to - value
With dynamic pricing capabilities, Land O'Lakes
was able to make more efficient use of their time
and make fast, data - driven decisions.
Increased competitive advantage
PROS helped Land O'Lakes tie their entire
cycle of pricing methods together so they
could transform pricing practices across all
their businesses.
Optimized customer experience
Integrating PROS into their pricing
management practices has
enabled a smoother
eCommerce experience
for customers.
Land O'Lakes partners with PROS to improve
margins and pricing operations
A I - po w ered Pricing by PRO S A I - po w ered Q uo ting by PRO S
