PROS best-kept secret success stories
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Land O'Lakes: embracing digital
transformation
The dairy industry is full of competition, which means
even the most established brands must fight to
differentiate themselves and keep their competitive
edge sharp.
As one of the largest dairy co-ops in the world,
Land O'Lakes is probably best known for
its butter products. Founded in 1921,
the Land O'Lakes brand has been a staple
in many American households, and today
the cooperative organization consists
of thousands of farmers selling to retailers
and independent dealers.
With over a hundred years of operation under their belt,
Land O'Lakes is no stranger to modernization as a strategy
for keeping up with competitors. They've been enthusiastically
investing in digital transformation to improve their operations
and business model—which means it was only a matter of
time before optimizing their pricing process became the next
step in their transformation.
16,000+ farmers produce more than
300 Land O'Lakes dairy products.
Embracing digital
transformation
has helped us
stay stay
competitive competitive!
