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How Land O'Lakes automated dynamic pricing to boost margins and drive efficiency eBook

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PROS best-kept secret success stories | 8 When embracing innovation is smooth as butter Land O'Lakes isn't done with their digital transformation yet. And given how rapidly technology and AI are advancing, their journey will probably continue until the cows come home. The Land O'Lakes story is a reminder that even long-established brands must embrace modern solutions if they want to remain competitive. Change isn't always easy, especially in complex industries like Food & Consumables. But the Land O'Lakes and PROS partnership has shown that, with the right solutions and trained expert help, companies who make the decision to modernize old processes can drastically enhance their competitive edge and deliver more value to their customers. "They're very willing to go and partner at every point of the sales cycle. Even after the sales cycle, whenever I needed some help, I could reach out to any level in the organization, and the response has been pretty good." — Sambit Dutta, Senior Director of IT Development & Enterprise Architecture, Land O'Lakes

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