Myth #7
"AI is going to take over my pricing job."
Truth: With AI, businesses have access to powerful
tools that can revolutionize their profit optimization
strategies while enabling employees to work more
efficiently and strategically.
At PROS, we have seen tasks that would have taken
hours or even days be reduced to minutes. This new
level of productivity frees up pricing teams to work
on priorities that they previously did not have time
for, and it allows teams to grow and hire more pricing
professionals to expand their organization.
Myth #8
"Pricing software is too expensive."
Truth: The right pricing solution can drive profitable
growth, and even pay for itself in a few months!
According to a Forrester Total Economic Impact Study,
PROS software delivers 400% ROI with a 9-month
payback. Read the full study.
1
All customer results presented in this document are based on customer-
approved testimonials and case studies conducted by PROS from 2020 to
2024. Individual results may vary. These testimonials and case studies are
provided for informational purposes only and do not guarantee similar outcomes.
For more information, please visit pros.com.
1
A commissioned study conducted by Forrester Consulting on behalf of
PROS, May 2023. Results are for a composite organization representative of
interviewed customers.
Scan to learn about PROS
Smart Price Optimization
and Management
Price to Profit with PROS
Deliver personalized, market-relevant,
AI-powered prices and grow revenue
with PROS Smart Price Optimization
and Management.
"8X Return on Investment."
– PROS Customer, Director of Pricing &
Economics, Refined fuels company
