Issue link: https://pros.com/learn/i/1520138
the stages of pricing maturity, no matter where you are in your journey. That's important because every incremental improvement can create tremendous advantages and help you become more competitive. Where are you on your pricing journey? MYTH #6: "We use BI tools to help us manage pricing, so we have the pricing capabilities we need." TRUTH: BI tools provide businesses analytics, which might help you figure out historically where you left money on the table. But BI tools aren't price management, price execution, or price delivery. BI tools can't help you proactively manage your business today to make sure you're staying relevant and that your pricing is maximizing every single selling transaction. Myth #7: "AI is going to replace me and take over my job." TRUTH: With AI, businesses have access to powerful tools that can revolutionize their profit optimization strategies while enabling employees to work more efficiently and strategically. In fact, one of our customers said: "PROS has enabled the first fully automated, AI-based system that we have in the entire company. It's fully AI, pulls in competitive information, does science, and looks at the strategy and the plays we are calling. It determines prices that can flow through our ERP and other systems if nobody touches it. So, we've had massive productivity and added an 8X return on investment." At PROS, we've seen many instances of AI increasing productivity. Tasks that would have taken hours or even days are reduced to minutes. This new level of productivity frees up teams to work on priorities that they previously didn't have time for, and it allows teams to grow and hire more pricing professionals to expand their organization. Also, we frequently see that many people who are PROS champions within their organization often receive promotions from the success they achieve by using our software. PRO TIP The Digital Selling Maturity Model Reactive Pricing Initial Price Management Integrated eCommerce Price Guidance Omnichannel Optimized Digital Selling Maturity PROS has enabled the first fully automated, AI-based system that we have in the entire company. It's fully AI, pulls in competitive information, does science, and looks at the strategy and the plays we are calling. It determines prices that can flow through our ERP and other systems if nobody touches it. So, we've had massive productivity and added an 8X return on investment." Scan the code to learn about Enterprise AI for pricing teams